New Shure rep for NoCal, Northern Nevada, and Hawaii

NILES, IL., —Shure announced today that it has named The Farm AV as its new sales representative to cover the Northern California, Northern Nevada, and Hawaii territory.
 
The Farm AV, based in Roseville, California, was founded in 1981. “We are delighted to announce the appointment of The Farm AV as our representative in Northern California, Northern Nevada, and Hawaii,” said Kevin Smith, Associate Director of Integrated Systems Sales at Shure. “The Farm AV has a long history of establishing and developing loyal relationships with consultants and integrators, which has resulted in returning, satisfied customers. We are pleased to welcome them to the Shure team.”
 
The Farm AV will support the entire line of Shure products across all industry sectors.
 
“Being invited to be part of the Shure family and work surrounded by the very best and brightest of our industry is an honor,” said John Hood, Principal at The Farm AV. “The history of this iconic brand is not lost on our team. This partnership with Shure signifies a bright future for our rep firm.”