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Samsung expands home entertainment and audio lineup

Samsung debuts its first outdoor 4K QLED TV as well as refreshes its home TV and audio offerings

Samsung Electronics has expanded its lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. The Terrace is a Samsung Smart TV that’s specifically designed to bring the full indoor entertainment experience outside. As the weather gets warmer, a consumer model of The Terrace is launching in the U.S. and Canada today followed by rollouts to Germany, Australia and New Zealand and other regions later this year. And for businesses, a professional model will be launching in the United States, Germany, and Australia later this year.

Available in 55-, 65- and 75-inch models, The Terrace features Samsung’s QLED 4K display technology and Smart features as well as provides a brightness level of 2,000 nits and a high motion rate of MR240. It is designed with weather in mind – with an IP55 rating, the Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings.

“In recent months, as we’ve spent more time at home, we’ve seen how the TV has played an even more essential role in our everyday lives. It’s a center for entertainment, a source for news, a hub for exercise, and it helps us stay connected at work,” said James Fishler, Senior Vice President of the Home Entertainment Division at Samsung Electronics America. “As the weather improves, consumers are looking to enjoy those experiences outdoors. The Terrace takes all the Samsung Smart TV experiences that consumers have come to expect, and optimizes them for the backyard.”

The Terrace Soundbar can be mounted to a wall, or directly to the Terrace TV. It packs powerful and crisp audio for a truly immersive outdoor home theater experience. No matter where you are in the backyard, you won’t miss a second of the action. And with an IP55 rating just like the display, the Terrace Soundbar is built to be weather-resistant and durable outdoors. Plus, when you’re outside, clear, rich sound is the baseline. To deliver on that, the Terrace Soundbar features distortion cancelling technology. By cancelling distortion before it happens, it delivers a deep and clear bass sound from its built-in woofers.

The Terrace comes equipped with Tizen, Samsung’s Smart TV platform, which powers features such as Samsung TV Plus, a free linear TV video service with over 120 channels, Samsung Health, a comprehensive fitness and wellness platform that launches in the US next week, as well as the leading subscription streaming services. Finally, in addition to supporting mobile viewing capabilities like Multi View and Tap View, the Terrace also supports multiple voice services including Bixby, Amazon Alexa and the soon to launch Google Assistant, helping it fit naturally into the smart home ecosystem. 

In addition to The Terrace, the rest of the 2020 Samsung Lifestyle TV line includes:

  • The Frame: For any consumer who wants their TV to be part of and enhance their décor, The Frame is a high-performance TV when it’s on, and a dazzling art display when it’s off. It features a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries including the Museo del Prado, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, LUMAS and more. From beloved masterpieces to modern classics to stunning photography, the Samsung Art Store helps users turn their space into an art gallery. This year, Samsung debuted new 32 and 75-inch sizes to add to the Frame’s line of 43-, 50-, 55- and 65- inch models, providing more options to enhance the look and feel of any home.
  • The Sero: The Sero, which means “vertical” in Korean, brings what people love about smartphones to the TV. It gives users the ability to rotate between horizontal and vertical orientations with their television – just like a smartphone or tablet. The Sero connects seamlessly with users’ mobile devices to seamlessly display content in portrait or landscape, and it features a modern design that stands out in any living space. Available at 43”, The Sero displays an optimized aspect ratio so users can enjoy their favorite content, apps, and social media on a bigger screen.
  • The Serif: The Serif was developed as an aesthetic-focused collaboration with world-famous industrial designers Ronan & Erwan Bouroullec. With a 360-degree design perched on a floor stand, the Serif is a stunning centerpiece created for home decor aficionados who want to make a bold statement with their television. This year, it is available in 43” and 55” models.

New Home Audio Lineup
In addition to refreshing its television lineup, Samsung has also unveiled a new series of soundbars – all designed to deliver immersive, captivating sound quality that will enhance the home theater experience. The new Q, T and S Soundbar Series will be released nationwide throughout the spring, beginning this month.

The Flagship Q, Lifestyle S, and T Series soundbars seamlessly integrate with Samsung’s wide-ranging TV lineup, with premium design to suit the needs of any consumer’s home environment.

“We’re thrilled to unveil our widest range of soundbars ever – a set of immersive home audio options that will appeal to first-time consumers and audiophiles alike,” said Jim Kiczek, Vice President of Audio Marketing at Samsung Electronics America. “As people look to recreate the theater experience at home, we now offer a soundbar for virtually every need, with performance and innovative features that are truly game changers.”

The Q series also includes Samsung’s proprietary Acoustic Beam Technology, which takes TV audio and mixes it to surround the listener with a panoramic soundscape – creating sound that aligns with the action on screen.

The Q Series, our flagship soundbar lineup for 2020, leads the trio of soundbar audio offerings and includes the Q800T, which won a 2020 CES Best of Innovation Award. The Q series includes Samsung’s signature Q-Symphony technology, which combines the soundbar’s dynamic Object Tracking Sound with the TV’s top speakers to produce a fully immersive listening experience in any living room.

The Q series also includes Samsung’s proprietary Acoustic Beam Technology, which takes TV audio and mixes it to surround the listener with a panoramic soundscape – creating sound that aligns with the action on screen. Through this technology, Samsung’s engineers have been able to incorporate some of the most advanced acoustic designs into wide-range tweeters that can reach 800hz. These technologies come together to make the listener feel like they’re right in the middle of the action.

The Q800T and Q70T feature upward-firing speakers that support both Dolby Atmos and DTS:X technology – resulting in three-dimensional audio that flows all around the listener. The Q800T and Q70T also include HDMI eARC (Enhanced Audio Return Channel), which enables users to listen to uncompressed high-quality audio with eARC compatible TVs. And both soundbars can expand from their built-in speaker channel configuration to a 5.1.2-channel system with the addition of a wireless speaker kit.

The T Series – the successor to the R Series soundbars – introduces several new models in the entry-to-mid range lineup: the T650, T550, and the T450. The T650 includes 3.1 channel surround sound, anchored by a dedicated center channel speaker that helps project audio content crisply and clearly.  Plus, both the T650 and T550 are HDMI-enabled and feature DTS Virtual:X, which emulates a spatial surround sound system without the need for additional speakers.

Finally, the S Series soundbar lineup marks the debut of Samsung’s new soundbar lifestyle design philosophy. Designed to bring your walls to life, the S series is coated with premium textiles from Kvadrat, a global design textile company. The S60T comes with a wide-range tweeter attached to the horn-shaped speaker. The result is a rich sound that fills every corner of your room. The S60T also features Alexa voice control, so users can easily listen to their favorite music services, like Amazon Music, Spotify, Tunein, and iHeart Radio.

All Samsung soundbars are tuned at the Samsung Audio Lab in Valencia, California.

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