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SMPTE Releases Engineering Report on Artificial Intelligence and the Media

SMPTE is the society of media professionals, technologists, and engineers in the digital entertainment industry, offering educational programs, technical conferences, exhibitions, and a network for career success. It provides a technical framework for media creation, management, and delivery worldwide.

The Society of Motion Picture and Television Engineers (SMPTE), along with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), collaborated to release a comprehensive document on Artificial Intelligence (AI) and its impact on the media industry. The task force responsible for this report included media professionals, technologists, and engineers, with Fred Walls, an AMD Fellow, serving as one of the co-chairs.

The primary purpose of the report is to educate media professionals about the transformative potential of AI and ML within their industry. By providing a comprehensive understanding of these technologies and their implications, the report aims to empower professionals to leverage AI effectively while also fostering discussions around ethical considerations and the necessity of standards. Ultimately, the goal is to facilitate informed decision-making and proactive engagement with AI advancements in the media sector.

SMPTE®, the home of media professionals, technologists, and engineers, in conjunction with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), have released a comprehensive document on Artificial Intelligence (AI) and its effect on the media. The document was the result of a task force on AI standards in media that began in 2020.

“When we started this project in 2020, many saw AI as technically challenging, risky, costly, and even scary,” said task force co-chair and AMD Fellow, Fred Walls. “Since then, it has become clearer that AI will transform the media industry from preproduction to distribution and consumption. This report is a great read for those looking to understand AI and how it is being deployed in media, as well as the important roles of standards and ethics.”

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This report was created to provide media professionals with a background in both AI and Machine Learning (ML). It begins with a technical understanding of the two technologies followed by the effect they will likely have on the media landscape. The report then moves on to examine AI ethics and ends by discussing the role that standards can play in AI/ML’s future.

“I believe that AI will continue to see exponential growth and adoption throughout 2024,” said SMPTE President Renard T. Jenkins. “Therefore, it is imperative that we examine the overall impact that this technology can have in our industry. That is why the progressive thought leadership presented in this document is so important for us all.”

Drafting this report was a joint effort by SMPTE and the ETC with support from the EBU. Members and non-members of SMPTE can access the document for free on the SMPTE website.

 

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