The Home Technology Association (HTA) established a standard for home technology integration firms, offering certifications for top-qualified firms. It collaborates with trade associations to bridge the design and collaboration gap, providing educational resources and tools to enhance technology integration.
The Home Technology Association (HTA) has expanded its HTA Certification program to the United Kingdom, enabling UK-based integrators to distinguish themselves with a globally recognized standard of excellence in home technology integration.
This expansion addresses demand from UK integrators seeking credibility, raises industry standards, and strengthens relationships between integrators and the design/build community. It also provides resources like the HTA budgeting tool and certification benefits to elevate customer experiences and project success.
The Home Technology Association (HTA) — recognized for setting the gold standard for home technology integrators — is proud to announce the expansion of its HTA Certification program to the United Kingdom. This milestone comes in response to demand from UK-based integrators seeking to distinguish themselves with the HTA’s mark of excellence.
UK integrators can now join an elite group of integration firms that provide first-rate technology experiences for homeowners and serve as technology design partners to architects, interior designers, and building professionals. The certification is a testament to a company’s technical proficiency, exceptional customer service, comprehensive aftercare, and sterling industry reputation.
“Since the HTA launched in 2017, we learned quickly that top integrators throughout the globe are looking to differentiate themselves from the ‘AV guys’ that have hurt the reputation of the home technology integration industry,” said HTA CEO Josh Christian. “We look forward to bringing the HTA Certification standard to the United Kingdom, helping qualified integrators there earn the business they rightfully deserve, and helping raise the stature and importance of integrators to the UK’s design and build communities.”
The HTA has already updated the HTA Certified integrator locator and calibrated their technology budgeting tool for UK users. When visitors use the HTA Certified locator or budgeting tool, it will automatically sense the country where the user is (for the UK, U.S., and Canada).
With this expansion, UK integrators, homeowners, builders, architects, and interior designers can now leverage the full suite of HTA resources. From educational articles, to the technology budgeting tool, technology checklists, a sales closer tool, and the HTA Design Partner program, the association continues to lead the way in supporting its HTA Certified integrators. This makes it easier for integrators to forge relationships with the design and build trades and provide better technology experiences for homeowners and related trades alike.
The four founding UK-based HTA Certification integrators gave the following feedback:
“HTA assurance establishes we are who we say we are, we can do what we say we can do, and we have a track record of successful projects and happy clients to prove it. Only when companies are measured can they be compared, and HTA is the tool by which to be measured. We are proud to spearhead their adoption outside of the U.S. and Canada and bring their determined due diligence to a wider audience.”
– Kevin Andrews, founder and managing director of Ideaworks Ltd in London, England
“Advances in technology have ironically opened the market to companies who — regardless of their level of experience, skill, or knowledge — are quite easily able to gain access to equipment. There is no organization, group, or association where we can all come together to help keep these standards high, until now. We really hope by embarking on this journey with the HTA we can inspire other companies to step up and help us make this industry what it needs and deserves to be.”
– Simon Fulstow, founder and managing director of SONA Projects in Cheshire, England
“After a tour of our Experience Centre, most homeowners’ reaction is, ‘I want all of this awesome stuff!’ but of course very few are able or prepared to pay for everything that’s on offer. The HTA budget calculator helps the homeowner decide where they want to focus their budget in a matter of minutes, which is a huge time-saver for both the integrator and the homeowner.”
– James Ratcliffe, owner of Homeplay Ltd in Weybridge, England
“We are delighted to acquire the Home Technology Association (HTA) Certification.
This certification ratifies our 25 years of technical expertise, excellent customer service, the highest quality of delivery and an unparalleled reputation within the residential and hospitality sector. We are looking forward to being a part of the HTA.”
– Steven Worrell, MD of Smartcomm Ltd in High Wycombe, England
