Epson has reached a settlement with JmGo regarding misleading brightness claims for their projectors, including the JmGo N1 Ultra, N1 Pro, and U2 models. Under the agreement, JmGo will revise their White Brightness specifications, reducing the N1 Ultra from 4,000 lumens to 1,900 lumens, the N1 Pro from 3,200 lumens to 1,300 lumens, and the U2 from 2,400 lumens to 1,400 lumens. Moving forward, JmGo has committed to adopting the internationally recognized ISO 21118 standard for measuring and advertising projector brightness, ensuring greater transparency and accuracy for consumers.
Epson emphasized the importance of using standardized metrics like ISO 21118 and cautioned buyers against relying on misleading terms such as “Lux,” “LED lumens,” or “Lamp Brightness” often found on online marketplaces. By aligning with global standards, Epson aims to protect consumers and promote trust in the industry, enabling IT professionals and buyers to make more informed decisions when selecting projectors for business or personal use.
Epson today announced it has reached a settlement with JmGo for a lawsuit highlighting deceptive advertising practices surrounding the JmGo N1 Ultra, JmGo N1 Pro and the JmGo U2 projector models. JmGo will correct previously misstated White Brightness specifications worldwide for the JmGo N1 Ultra, reducing 4,000 Lumens down to 1,900 Lumens, the JmGo N1 Pro, reducing 3,200 Lumens down to 1,300 Lumens, and the JmGo U2, reducing 2,400 Lumens down to 1,400 Lumens, to accurately reflect brightness claims. Moving forward JmGo will use ISO 21118, the internationally recognized standard for measuring a projector’s White Brightness. White Brightness measured in Lumens using ISO 21118 is a critically important specification relied on by consumers when making a projector buying decision.
“When projector brands use the same, internationally developed and published standards, it protects consumers and establishes trust within the industry,” said Mike Isgrig, vice president, consumer sales and marketing, Epson America. “JmGo’s commitment to use internationally published and accepted standards (such as ISO 21118 for White Brightness) moving forward for their entire product line will provide accurate White Brightness information for consumers.
The initial complaint against JmGo was made as part of Epson’s ongoing efforts to ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The corrected specifications are now accurate White Brightness claims, benefiting consumers, the retail channel, and the larger industry.
Unfortunately, there has been an influx of projector brands that are clearly providing misleading brightness claims. Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens,” or “Lamp Brightness” that fail to follow standardized methodology and therefore materially impacts a consumer’s ability to compare performance of projectors, especially when shopping on Amazon and other online marketplaces.
Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness is defined. The ISO standard that defines projector White Brightness is ISO 21118. In addition, the U.S. member body for ISO – ANSI (American National Standards Institute) – has adopted ISO 21118, underscoring ISO 21118 as the industry standard for White Brightness. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared.