Streamlining Control: Elgato & Bitfocus Unveil Unified Workflow Power at NAB Show 2025

At the heart of NAB Show 2025, Elgato and Bitfocus are transforming how AV pros take control.

In a dynamic live demo straight from the Elgato booth, Philipp Eggebrecht showcased the latest evolution of the Stream Deck ecosystem—and this time, it’s not just about buttons. It’s about building powerful, unified workflows.

Elgato Prompter, Stream Deck Plus, and Key Light Mark II were all on display, but the real showstopper? A deep dive into the future of control surfaces with Stream Deck Studio, seamlessly integrated with Bitfocus Companion and the all-new Bitfocus Buttons software.

Erlend Jones from Bitfocus took us behind the scenes of this innovation, introducing a game-changing approach to multi-surface control. With position-based layouts, popovers, NFC-secured sections, and scrollable layers, AV techs and broadcast professionals can now manage complex setups with surgical precision—no more paging through endless buttons or losing track of your routing logic.

Add in built-in video router integration, automatic device discovery, and dynamic filtering—and you’ve got a control hub that speaks the language of modern AV.

From Elgato’s heritage in creator tools to Bitfocus’s command over professional integration, this collaboration is a bold leap toward making professional-grade AV workflows more accessible, customizable, and scalable than ever before.

“We started with creators and saw how pros were using our tools. Now, we’re meeting that demand head-on,” said Eggebrecht.

“It’s not just about control—it’s about making control intuitive and secure,” added Jones.

Catch the full demo from NAB Show 2025 and see how Elgato and Bitfocus are redefining control one button at a time. Stay tuned for more show floor coverage from NAB 2025 at AVNation.TV.