Vizrt launches AI-powered advancements to speed up augmented reality sports production

Vizrt has launched Viz Arena 6, the latest version of its sports-focused augmented reality (AR) graphics and virtual advertising solution. The upgrade introduces AI-powered calibration and intelligent keying, making it faster and easier for broadcasters to integrate high-quality AR graphics into live sports coverage. These advancements cut setup time, reduce complexity, and ensure AR visuals stay perfectly aligned with the field, even during rapid camera movements.

The AI-driven tools not only improve broadcast creativity but also deliver efficiency and cost savings for production teams. Broadcasters can now scale their output without scaling complexity, while virtual ad features open new opportunities for tailored sponsorships. By simplifying AR production, Viz Arena 6 helps sports producers focus on delivering better viewer experiences and maximizing commercial value.

Vizrt, the leader in live production technology revolutionizing viewer experiences, today introduces Viz Arena 6, the newest version of its all-in-one live augmented reality (AR) graphics and virtual advertising sports solution.

It’s a power-packed release with AI embedded to reduce calibration headaches and radically simplify keying and masking. The new AI-driven features make it easier for operators to integrate AR graphics into live broadcasts, lowering the barrier to entry for creating stunning AR sports graphics.

With AI calibration, AR graphics and virtual ads stay perfectly locked to the field, no matter how the camera moves, and gets graphics to air 10x faster without losing any precision. The Sports Intelligent Keyer uses ambient learning to intelligently separate foreground from background, with minimal manual input required.

Higher quality graphics, no time wasted 

In live sports, action in the control room easily mirrors the action on the ground. Counting on a reliable system that eases time-consuming and complex tasks means producers can scale quality production – without scaling costs or complexity.

“We were blown away by the AI calibration and AI keyer, they really transformed our fast-paced MotoGP workflow. We were supposed to be beta testing, but Viz Arena 6 was so stable and consistent, that we decided to take it straight to air,” says Sergi Sendra, Senior Director, Media Content, Technical and Production Departments at Dorna Sports.

By lowering the barriers to AR graphics, the benefit is not just in creating and inserting striking data-driven visualization; it also helps the bottom line. With virtual ads, productions can easily add tailored, sponsor-specific advertising to any live sport event. This flexibility expands creative possibilities and helps deliver greater value for commercial partners.

“With this release, we’re expanding on the real purpose of AI in production technology: making the process more effective and accessible. Want better creativity and efficiency? AI-powered calibration and keying speed up the process. In sports, the action never slows, and productions need technology that can keep up,” says Edouard Griveaud, Senior Product Manager, Sports and AI, at Vizrt.