LucidLink at NAB 2026 introduced the LucidLink Developer Platform. It’s a set of APIs and a Python software development kit (SDK) currently in beta. LucidLink is pitching its cloud file-streaming service as something corporate AV and IT teams can automate against rather than install as a standalone tool. The company also expanded LucidLink Connect, a feature that lets users stream files in place from third-party storage, to cover Amazon S3-compatible buckets, Google Drive, Dropbox, OneDrive, SharePoint, and Adobe’s Frame.io. Connect is now available on AWS Marketplace.
APIs for All
The Developer Platform’s APIs are generally available and cover administration, workflow automation, permissions, and Connect integrations. The Python SDK, which LucidLink describes as patent-pending, remains in beta and targets backend, automation, and AI-oriented use cases.
The practical pitch, as described by a LucidLink representative at the company’s NAB booth, is automated project provisioning: a marketing or production team creates a new project in a tool like Monday.com or Asana, and the LucidLink API generates the folder structure and assigns user permissions without an administrator clicking through individual grants. The company’s framing is that infrastructure becomes more useful when it becomes less visible. “At LucidLink, we’re obsessed with a frictionless creative lifecycle,” said CEO Peter Thompson in a statement announcing the platform. “That obsession is what drives our platform: helping teams move from ingest to finishing and delivery with less waiting, less manual work, and more creative momentum.”
Corporate Broadcast
For corporate AV and IT decision-makers building broadcast and content workflows in-house, the news that matters is what’s underneath the marketing language. Project provisioning has historically been ticketed work. A request to stand up a shared workspace, granted by hand, sometimes days later. Tying it to a project-management tool and an SDK reduces that to a script. The expanded Connect capabilities point in the same direction: most enterprises already have content scattered across SharePoint, OneDrive, and Google Drive, and Connect attaches LucidLink to that data without forcing a migration. AWS Marketplace availability gives IT procurement a familiar buying path.
For traditional broadcasters, the relevant pieces are the integrations LucidLink showcased at the booth. Like Adobe Premiere Pro, DaVinci Resolve, the iconik MAM (a Backlight product), and post-production partner Embrace. The expansion of LucidLink Connect to Frame.io, which puts review-and-approval content into the same workspace as production media. The Developer Platform’s appeal to broadcast workflows is largely about automated MAM-to-storage handoffs, an area where most installations still rely on custom scripts or manual moves.
LucidLink at NAB
LucidLink, founded in 2016 and now in its 10th year, says it supports more than 110,000 collaborators across 150-plus countries, serves more than 5,000 businesses, and manages over 90 petabytes globally. The company’s pricing remains a subscription model based on users and storage capacity, with monthly self-serve options through its website and annual contracts for larger customers.
Catch all of AVNation’s NAB 2026 coverage here
Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.
- Tim Albright
- Tim Albright
- Tim Albright
- Tim Albright
