Visionary Appoints Phillip Cordell as Vice President of Marketing

Visionary Solutions has appointed Phillip Cordell as its new Vice President of Marketing, a newly created leadership role focused on supporting the company’s continued growth. With more than 13 years of experience in AV integration and a successful background in film and digital content production, Cordell brings a unique mix of technical knowledge and creative storytelling to strengthen Visionary’s marketing and partner engagement efforts.

In his new role, Cordell will lead brand strategy, digital content and educational initiatives designed for AV integrators, IT professionals and end users. His focus will include expanding online training, technical education and product demonstrations to help customers better understand and deploy Visionary’s AV-over-IP solutions, including the recently launched nexAV We-Cosystem.

Visionary Solutions, a leading global innovator in the AV-over-IP industry, announces the appointment of Phillip Cordell as vice president of marketing, a newly created position established to support the company’s continued growth and expand its investment in digital content, customer education and brand development.

Cordell brings a combination of audiovisual industry expertise and creative storytelling experience to the role. He spent more than 13 years in AV integration, advancing from field technician to vice president of technical operations at M3 Technology Group, where he led engineering, installation and technical support teams. Following the sale of his stake in the company in 2020, Cordell founded HiPhi Productions, producing award-winning films, television and digital content that has generated more than 50 million social media views.

As vice president of marketing, Cordell will lead Visionary’s marketing strategy, brand development and digital content initiatives while expanding the company’s educational resources for partners, integrators and end users. His production background will support the development of online training programs, technical education, product demonstrations and multimedia content designed to accelerate adoption of Visionary’s growing portfolio, including the recently introduced nexAV We-Cosystem.

“Visionary has experienced tremendous growth over the past several years, and we’re invested in providing resources, both technical and educational, to support the growing adoption of our solutions,” said Scott Freshman, chief operating officer at Visionary. “As our product portfolio continues to expand, including the introduction of the nexAV We-Cosystem, we want to ensure our partners and customers have the resources to understand what’s possible. Phillip’s unique combination of technical expertise, industry experience and creative storytelling makes him the ideal person to help lead that effort.”

“The past several years have given me the opportunity to tell stories through film, television and digital media, but I’ve always enjoyed helping people better understand technology,” said Cordell. “What excites me most about Visionary is the opportunity to combine those two passions. As AV continues evolving toward software-defined, network-based solutions, education becomes increasingly important. Between Visionary’s rapid growth, the launch of the nexAV We-Cosystem and the company’s commitment to its partners, there’s an incredible opportunity to create content and training that helps customers confidently deploy these technologies and better understand what’s possible.”

Cordell’s appointment reflects Visionary’s investment in delivering industry-leading AV-over-IP technology and the educational resources needed to help partners and end users successfully deploy, manage and maximize those solutions. Through expanded digital content, online training and technical education, Visionary aims to make advanced AV-over-IP technologies more accessible while supporting the continued growth of its partner ecosystem.