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The AV Profession 42: Selling AV As A Service

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It Is, But It Isn’t

Brock McGinnis has been in the industry for a long time, but he’s finally gone independent with his new AV consulting company avitaas. So it’s only fair that we have a discussion about one part avitaas’ namesake. AV as a service is a surprisingly hotly contested procedure in the AV industry, debated on its usefulness by integrator and distributors alike. On today’s episode of AV Profession, we sit down and look at the foundations of a service plan, making the approach to a client about a service plan, and when it’s not time to look at AV as a service for your business.

  • AVNation studios production equipment provided by Shure and Vaddio.
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