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Playing With Purpose

If you remember the worldwide sensation that was Pokémon Go, you can understand the concept of location-based play when it comes to interactive experiences. Companies like Niantic have made their mark with their Ingress title and utilizing properties such as Harry Potter and the aforementioned Pokémon to merge game mechanics with real-life locations. With the metaverse making its way to public perception, is there a space for augmented reality solutions within the real world? Today we sit down with PRELOADED Strategy Director Matt Vernon-Clinch to discuss the innovations in location-based games, how brands are utilizing these services for unique experiences and more.