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YOU ARE AT:Business NewsInterra Systems Announces First-to-Market Support for Sony 360 Reality Audio

Interra Systems Announces First-to-Market Support for Sony 360 Reality Audio

Interra Systems is a prominent player in media quality assurance, providing advanced tools for content preparation, delivery, and monitoring. Their suite of award-winning products, including BATON automated QC, BATON Captions, ORION content monitoring platforms, and VEGA media analyzers, is widely recognized in the industry.

Interra Systems announced the integration of 360 Reality Audio, Sony’s spatial sound technology, into its BATON quality control solution for digital media.

Interra Systems’ decision to integrate 360 Reality Audio into its BATON solution reflects a strategic move to enhance user experiences, differentiate its offering, align with industry trends, and strengthen partnerships. This integration signals a new era of high-quality audio delivery and underscores Interra Systems’ commitment to innovation and customer satisfaction.

Interra Systems, a leading provider of end-to-end quality assurance solutions to the digital media industry, today announced it will be the first company to integrate 360 Reality Audio, an immersive music experience utilizing Sony’s object-based 360 spatial sound technology, into a file-based quality control (QC) solution. 360 Reality Audio will be added into Interra Systems’ BATON enterprise-class solution in Q3 2024.

“360 Reality Audio is a cutting-edge experience that has the potential to open up exciting new business opportunities for Interra Systems and its customers,” said Ashish Basu, executive vice president at Interra Systems. “This integration not only prioritizes the end-user but signals a new era of high-quality audio delivery.”

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Placing listeners at the center of the sound, 360 Reality Audio creates a truly enveloping music-listening experience. Offering support for this, Interra Systems’ BATON solution empowers media companies to deliver flawless, immersive audio experiences to their audiences every time.

“We are pleased to have Interra Systems’ support for the quality control of our 360 Reality Audio,” said Yoshiyasu Ikezawa, general manager of professional solution business office at Sony. “Sony will continue to support creators and further expand the ecosystem to deliver the most immersive audio experience in the world with cutting-edge technologies.”



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