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Monday, June 17, 2024
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Daktronics bringing new LED to DSE 19

Street Furniture, Optica

BROOKINGS, S.D. – When Digital Signage Expo (DSE) 2019 kicks off this month in Las Vegas, Daktronics(NASDAQ-DAKT) of Brookings, South Dakota, will be debuting a new LED street furniture product in Booth 2422. The event is taking place at Las Vegas Convention Center from March 26-29 where Daktronics will also be showcasing its new Optica series domestically for the first time as well as the company’s new double-sided rotating banner display.

The street furniture product, which features a tighter 2.9-millimeter line spacing, is a brighter, higher-resolution solution for the Out of Home industry as well as transportation and sporting industries. The eye-level solution is equipped to easily influence consumers traveling through public spaces.

“Launching this new street furniture product at DSE allows us exposure to a very large, technology-focused audience that can appreciate the innovations this product provides end users,” said Lori Sieler, Daktronics product manager. “Not only is this product higher resolution, it also features a high-efficiency design that balances sun-cutting brightness with low power consumption. It takes a sought-after advertising medium to the next level.”

Daktronics Optica series features 0.9-millimeter line spacing with true outdoor brightness even at the closest viewing distances. The company’s new double-sided banner product is 64 percent thinner and 40 percent lighter than previous models. 

“The new Optica and digital banner products are great innovations by the Daktronics team and will provide a number of opportunities for display owners and advertisers,” Jim Vasgaard, Daktronics national sales manager. “We have a lot of exciting products to share at DSI and we’re always looking forward to this event to interact with potential customers while sharing information about the current and future state of the digital signage industry.”

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Daktronics booth will also feature a 1.9-millimeter display to showcase the capabilities of narrow pixel pitch products, a 4-millimeter curved podium display, and a module wall to help educate attendees on the differences between products both indoor and outdoor. 

ADLFOW Networks, a division of Daktronics, will have a three-screen LCD video wall to showcase their capabilities in delivering messages to a client’s customers at every touchpoint in a clear, simple and consistent way.

For more information on Daktronics presence at DSE, please visit www.daktronics.com/dse.

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Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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