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ATEN defends trademark phrase

The ATEN “Simply Better Connections” trademark win

IRVINE, CA – ATEN International, the leading supplier of IT and Professional AV equipment connections management solutions, announced that its subsidiary, ATEN Technology Inc. (“ATEN Tech”) has successfully protected the trademark “SIMPLY BETTER CONNECTIONS” against an infringement by Arris International (NASDAQ: ARRS). After a nearly year-long dispute, both parties have reached a settlement. ATEN International has been persistent in its protection of their corporate image and intellectual property. 

ATEN Tech, the owner of the “Simply Better Connections” trademark was forced to pursue Arris and its affiliate Ruckus Wireless who have long been using ATEN Tech’s trademark, without authorization. When ATEN Tech learned about and the infraction, they asked Ruckus to stop its unauthorized use. Ruckus nevertheless took a strong stand and refused to comply forcing ATEN Tech to protect its rights against Arris legally. After a year-long battle, Arris decided to extend the olive branch and settle, quickly reaching an agreement. Arris acknowledged that ATEN Tech is the owner of the trademark “Simply Better Connections” and promised not to use the said trademark in the future.

ATEN International has been active in the global tech market under the brand name “ATEN” for 40 years. The company has dedicated substantial resources and manpower to advancing various R&D achievements, and continues to actively protect its business reputation and brand image, both of which are highly regarded globally. ATEN International aggressively defends its brand accomplishments in expectation of full credit for trademark and intellectual property rights from the industry. Furthermore, through the comprehensive influences of brand management associated with intellectual property strategies, ATEN International can protect the interests of global customers, as well as promote the values of fairness and justice.

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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