Widgets Magazine

Developing the next generation of cables with Kordz at ISE 2020

Matt Scott joins James Chen on the Kordz booth to discuss the company’s manufacturing best practices and innovative cable solutions.

As Scott points out, we are currently bombarded with cheap cables and sometimes expensive cables that aren’t durable. Chen attributes this proliferation of cheap and flimsy cables to growing competition between speciality retailers and online giants like Amazon who promise  quick delivery of often inferior items, which has driven prices down. 

Kordz doesn’t say you will get a better quality of picture or sound with its cables, Chen explains because “everyone is going to hear something different or experience something different. It is kind of intangible. Yes, it might be a byproduct of better quality engineering, but because I can’t definitely stay you are going to have a better experience, and guarantee that, really I shouldn’t be irresponsible and say those things.” Kordz focuses on the manufacturing materials that go into making its products, Chen adds.

Scott and Chen also get into the nitty-gritty of networking and streaming video quality, with Kordz identifying ways to get integrators to chose its products. Chen points to Kordz’s products’ flexibility, durable construction with enduring materials, and high QC on its production line to standout with integrators. 

How do you get integrators to patch in the rack? Chen makes a case for cost-saving pre-terminated racks, citing Kordz’s commitment to testing every cable that comes off their line. The company’s new PRS series CAT6A Network Patch Cord, is an example of Kordz taking testing to another level with each cable having its own laser-edged scannable barcode that allows for the downloading of the fluke test of that particular cable — a time saving measure that can be done on the production line and that also comes with certification.

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