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AVIXA’s Pro AV Business Index March 2020: Industry Feels COVID-19 Impact

COVID-19 has forced billions of people into physical isolation, demand for anything outside of absolute necessities has ground almost to a halt

To gauge the pro AV industry’s performance each month, AVIXA created the Pro AV Business Index in September 2016. The latest report shows sales have contracted versus grown for the first time since the Index was established.

As COVID-19 has forced billions of people into physical isolation, demand for anything outside of absolute necessities has ground almost to a halt. The result for pro AV is a massive slowdown in sales, with the AV Sales Index falling to 21.3 (the no-growth level is 50).

Employment tends to reflect changes more slowly, less dramatically, and later. That trend has continued with the start of contraction, as the AV Employment Index is showing more modest decline, with a score of 37.2. As a reminder, employment numbers tend to be a lagging indicator, as businesses often hesitate to hire workers in face of demand and lay workers off in face of revenue reductions. Unfortunately, this means we expect the AV Employment Index to stay low longer term, even after the AV Sales Index starts to tick back up.

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