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PSNI Global Alliance Highlight Service and Support at Successful Online Supersummit

TULSA, Okla. – PSNI Global Alliance, the global network of premier technology integrators and service providers, recently completed its first fully virtual Supersummit by bringing PSNI’s worldwide network together in an online experience of panel discussion, keynote speakers, product focus and networking.

Hosted by renowned industry figure Tim Albright, the Supersummit provided a fully interactive ‘virtual show’ experience, where manufacturers had online booths for direct interaction, as well as dedicated ‘break out’ talk sessions from industry experts. Using the latest Convey Video technology from PSNI partner Williams AV, the sessions could be translated, in real time for PSNI’s Latin America and Iberia partners.

A primary topic throughout the event was AV services and how the industry is going the evolve as we emerge from a post-pandemic world.

PSNI’s recently appointed Global Services Committee chairman, Diego Perez, joined a panel of PSNI Certified Solution Providers from BIS, HB Communications, Supravision and Seal Telecom to discuss how the Alliance will best utilize their combined strengths to provide the ultimate offering to businesses and organizations.

PSNI’s Services Committee is composed of sixteen global representatives who are internally responsible in their respective companies for post-installation services and support. Diego, South America manager at Newtech, has been appointed to the PSNI Global Board of Directors to serve as the Chairperson for 2021-2022.

During the Super Summit panel discussion, PSNI members representing North America, Europe and Latin America joined Diego to provide insight to how levels of service and support will be even further increased as the world’s workforce becomes more flexible with a work/home hybrid model.

“Service is more than just that”, explained Diego. “It’s important that we understand each and every business – their pains as well as their successes – and to support wherever we can. I believe that the future will see more value-add services throughout the industry and, here at PSNI, we are prepared for exactly that.”

An example of how PSNI Alliance members are ‘going the extra mile’ for customers came from Jean Pierre Overbeek, CEO of BIS, Ecococom, who revealed that BIS are further increasing their free design service to help businesses in the Netherlands maximize their office space for the new hybrid way of working.

“The number of meeting rooms and communication rooms will increase, while workplaces will decrease, for example”, explained Jean-Pierre. “The use of office square meters will change dramatically in the near future, so we are increasing our architect and design service to meet these changes.”

Eric Jaeger, owner of Swiss integrator Supravision AG, commented of how PSNI’s large global network is helping to overcome travel restrictions for larger projects. “Travel restrictions during the pandemic have brought challenges for large international projects. With regional operators, we have been able to address any issues with the help of PSNI’s comprehensive network.”

Jeremy Elsessar, President Level 3 Audio Visual, summed up the importance of services in a post-Covid world; “I think we are going to see Services as top of mind and first conversation when speaking to customers. It could be that organizations will be doing business without ever meeting their customers face-to-face, or customers who may never be ‘on-site’ and we will be delivering support and services to meet this.”

Along with the informative services panel discussion, the Super Summit included talk sessions with experts in their respective field, including Dan Heath, global business advisor, David Horsager, CEO Trust Edge Leadership Institute, John Brandt, CEO The MPI Group, Julian Treasure, founder of the Sound Agency and leading economist Andrew Busch.

Hailey Klein, Marketing Director at PSNI explained the challenges created by bringing their annual Super Summit to an online event: “We had in excess of 400 PSNI partners from all across the globe register for our event this year. Usually, we meet in a venue to discuss all the topics that define PSNI – services, standards, strength through unity as well as industry trends and future opportunity.”

“To create this in a virtual environment brought challenges such as time zones, translations and, of course, keeping people engaged with a screen. We staged the event across three time zones and we are delighted with the results.”

With attendees able to ‘visit’ and talk to manufacturers directly, as well as a full schedule of industry topics and sessions from leading consultants, the event ran smoothly and with no technical issues. Chris Miller, Chief Executive of PSNI concluded: “On behalf of all at PSNI, I’d like to thank all our CSP members, vendor partners and expert speakers for helping to make our 2021 Supersummit online event such a success. However, as great as it was, I still very much look forward to seeing them face-to-face in the very near future!”

To date, PSNI Global Alliance represents 200 licensed service and integration offices around the globe, tipping the scales in 50 countries spanning across six continents making it the largest global network of audiovisual integrators covering the largest geographical area in the world.

To learn more about PSNI Global Alliance or membership to the network please visit


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