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YOU ARE AT:Business NewsPPDS to Empower Omnichannel Strategies for Retail Businesses with Navori Labs Software

PPDS to Empower Omnichannel Strategies for Retail Businesses with Navori Labs Software

Navori Labs announced Phillips Professional Displays and Solutions (PPDS) will integrate Aquaji marketing analytics and QL digital signage CMS within PPDS’ new Signage Solutions for Retail. The bundled solution comes with hardware and software from several leading digital signage industry innovators. This gives system integrators and retailers a quick-deployment solution aimed at enhancing the customer experience inside brick-and-mortar stores.

“Aquaji helps businesses understand consumer habits and profiles, create new opportunities for growth and profitability through stronger visitor engagement, while our QL software can empower retailers to quickly and easily create, schedule, and target compelling and dynamic content based on detailed business intelligence,” said Jerome Moeri, CEO, Navori Labs.

The Intelligent Signage Solution for Retailers is an AI-driven digital signage solution combining Philips digital signage with context-aware software and camera technologies. The new solution leverages Aquaji’s computer vision software platform to analyze video feeds from embedded or IP-based cameras positioned around the stores. Using Aquiji will take omnichannel strategies to new heights, designing targeted shopping experiences for customers.

Aquaji offers other benefits including measuring customer counts, gathering demographic data, and determining the length of stay, wait times, and attention spans associated with the customer journey. Retailers can finally make proactive decisions on gathered business intelligence.

“We are excited to work with PPDS and their other collaborators at Advantech and Intel to brick-and-mortar retailers enhance targeted shopping experiences for their customers,” Moeri said.

Navori’s QL CMS will simplify how users manage, schedule, and target dynamic, high-quality digital signage content as part of the PPDS solutions. Pairing Aquaji with PPDS’ Intelligent Signage Solution for Retail allows businesses to effectively target the right content for audiences.

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