L-Acoustics appointed industry veteran Timothy Zhou as CEO of L-Acoustics Asia Pacific to help foster continued expansion and strengthen existing relationships. On top of that, L-Acoustics will open a new regional office in Singapore. Zhou will manage a growing team dedicated to serving local partners as well as building awareness of the brand’s innovative technologies in key markets.
For over 15 years, Zhou has led marketing and business development teams for professional audio and home entertainment brands in Asia. For L-Acoustics, his main priority is to build a local hub that reflects the unique culture and origins of the company.
“We want to go beyond the physical product, to show that L-Acoustics sound systems can provide real joy in experiencing music,” Zhou states. “Our mission is to represent the brand values to our partners and help them to bring their creative and innovative ideas to life through the art of sound,” he continues.
To help Zhou in his mission, L-Acoustic named two key members to director roles. Alvin Koh has been named Director of Application Project, APAC while David Cooper takes on the Director of Sales, APAC role. The team will nurture existing relationships with L-Acoustics partners while also developing business by creating new partnerships in key vertical and geographical markets.
“In the coming years, we aim to serve customers and partners in the region more efficiently,” says Zhou. “We want to strengthen ties with our current network of partners in APAC, with the ultimate goal of becoming a hub that is an ideal base of support.”
The new regional office is located a few kilometers away from Singapore’s central business district, close to local partners in the nearby Lavender and Kallang areas.
“We have established markets and seen remarkable brand growth in China, Korea, and Japan. Today, Southeast Asia represents one of the most dynamic regions of the world for L-Acoustics,” explains Zhou. “The new office and expanded team will help us meet the demand for L-Acoustics’ signature range of products, to attain the highest levels of quality for our partners and clients, as well as create unforgettable experiences for audiences.