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Planar and OptiTrack Partner with SMPTE and Other Industry Leaders to Develop On-Set Virtual Production Methodologies

Plantar and sister company OptiTracks have joined other industry leaders and SMPTE to form the Advisory Group of the On-Set Virtual Production Initiative. This initiative is the first project within the society’s new Rapid Industry Solution (RIS) program. The initiative combines the advanced technologies, industry partnerships and personnel customers require to create realistic in-screen content for today’s ever-expanding virtual production (VP) and extended reality (XR) applications.

“The success of the On-Set Virtual Production Initiative hinges upon the expertise and support of a wide range of technology and thought leaders,” explained Hans Hoffmann, SMPTE president and head of media fundamentals and production at the EBU. “For this reason, SMPTE has established an Advisory Group drawing from emerging technology companies, traditional production users, manufacturers, educational institutions, and professional organizations. We are so thankful to have the best minds in the industry to assess the challenges, establish our goals and deliver a fast-track response,” Hoffman continued.

The key goal of the RIS OSVP Advisory Group is to establish interoperability, training, workflows, best practices, and a unifying common language to smooth collaboration, building on whichever formats the creative industry chooses to leverage. Planar and OptiTrack’s participation in the Advisory Group allows both companies to have a voice at the table, helping review, recommend and guide the outputs from the group

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“Planar and OptiTrack are excited to be building a framework for the On-Set Virtual Production Initiative with SMPTE,” said Executive Vice President Adam Schmidt. “LED video walls and motion capture technology represent key components of today’s virtual studios and together, Planar and OptiTrack bring more than 60 years of experience delivering best-in-class display and optical tracking technologies. We look forward to collaborating with this impressive group of industry leaders and seeing what we can help establish to support future VP applications.”

For more information about Planar and OptiTrack’s cutting-edge solutions that are empowering the world’s leading visual storytellers to deeply engage audiences, visit and

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