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CEDIA and Kohler Partner to Connect Integrators to Opportunities in Kitchen and Bath

CEDIA has announced a partnership with Kohler, giving its members an exclusive discount and benefits on all Kohler products. CEDIA members in priority markets will also get early access to Kohler’s Authorized Service Rep (ASR) program, connecting them directly to new customers.

“CEDIA’s members fulfill a crucial need for Kohler as they expand their connected product offerings,” says Giles Sutton, “Not only do our members have the training and experience to deliver reliable and delightful smart product integrations, but they also know the luxury market. CEDIA members are the ideal ambassadors for Kohler’s most technologically sophisticated offerings.”

CEDIA members will access their new Kohler discounts and benefits through Propel, an affinity program that gives members access to special offers on innovative technology. CEDIA integrators in the US can sign up for Level 1 partnership, which also offers training with the Kohler Smart Home team.

Members in Los Angeles, Miami, and San Francisco areas can also apply for The Kohler Authorized Service Rep program, currently in its pilot phase. The ASR program directly connects integrators with Kohler customers in need of service, warranty, and setup support. CEDIA members who sign up and are accepted into the program will receive additional training and entrance into Kohler’s business portal.

“Kohler enhances the user experience by seamlessly integrating technology into our kitchen and bath product design,” says Kohler Associate Channel Manager Megen Rapp. “Essential to our success is ensuring our customers have access to trained and certified professionals for installation and support. Kohler is proud to support CEDIA, whose members have the expertise to deliver technology-driven experiences in every room of the home.”

This first-of-its-kind partnership between CEDIA and Kohler, a major kitchen and bath brand, gives integrators direct access to one of the largest home improvement categories in the country, bringing smart home expertise to new customers.

“Luxury and ease go hand in hand: It doesn’t matter how beautiful or innovative a product is if it’s not reliable,” says Integration Controls CEO and co-founder Jamie Briesemeister. “Members of the design community have historically been reluctant to specify products with innovative features like app or voice control, temperature control, or digital personalization because of the additional complexity. CEDIA members have the technical mastery to overcome this hurdle. This partnership brings CEDIA integrators and design professionals together, allowing them to create elegant, intelligent spaces that work precisely as designed. It’s a perfect application of CEDIA members’ skillsets to a whole new category of projects and customers.”

For more information on CEDIA Propel and to access exclusive discounts and opportunities through Kohler’s Level 1 program and the Kohler Authorized Service Rep (ASR) program, visit cedia.net/propel.

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