Widgets Magazine

PureLink New Master Distributor for JustAddPower and SurgeX in the EMEA Region

PureLink GmbH from Rheine is now the master distributor for
two strong specialists from the USA: JustAddPower for AV over IP and SurgeX for power

PureLink PLUS is the name of the new concept in which the Westphalian ProAV
manufacturer combines coordinated products for the market and thus also intends to
secure investments for its customers in the long term.

As a master distributor of the two transatlantic pioneers, PureLink has the opportunity to
offer technically complementary products and solutions as a complete package to its own
ProAV portfolio in EMEA. From now on, the two new partners and the extended customer
base can benefit from PureLink’s logistics, support, and market access services.

Ronni Guggenheim, Chief Growth Officer at PureLink, said, “The AV over IP and power
management segments are not our specialty, which is why we are entering into strategic
collaborations with technology leaders SurgeX and JustAddPower. With the solutions of
these two market leaders, we complement our offering in an ideal way. We look forward to
building and expanding our market presence together with our two new partners.”

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