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PPDS Continues to add AV Industry’s Leading Talents to North America Team with Three New Leadership Appointments

PPDS has continued strengthening its leadership teams in North America with the appointments of three highly experienced AV professionals: Adam Coleman, Mitch Rosenberg, and Jeff Handis. The new appointments bring an additional 90-years of senior sales leadership experience to the US team, significantly enhancing its direct-view LED and LFD distribution and channel operations. All new team members will be present at InfoComm 2022 in Las Vegas (June 8-10, Philips Booth #N2021).

“PPDS is on an upward trajectory and with our ambitions to accelerate that growth to even higher levels in 2022 and beyond, it’s essential we have the right structure and levels of experience in our teams. PPDS continues to make a positive impact in the market and is now in a position where the industry’s leading talent is keen to join us on our journey. With Adam, Jeff, and Mitch, we have added some incredible, proven experience and I’m delighted to welcome them on board,” said Vince Schuster, Commercial VP, Professional Displays for PPDS.

Mitch Rosenberg has been named PPDS’ new Director of LED and LCD Videlwalls. Rosenberg will be responsible for driving awareness and new business opportunities across PPDS’ full range of Philips LED and LCD solutions in North America. This includes strengthening and extending PPDS system integrators and channel partners, providing them with deeper insights into the unique benefits and opportunities of Philips professional displays when compared with competitors, a number of which both Mitch and Adam have previously worked with.

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Working alongside Rosenberg, Adam Coleman becomes PPDS’ new Solutions Manager, LED and LCD Videowalls. He joins the team to build and grow support for the Philips X- and L-Lines, with a heavy focus on direct view. Coleman will oversee the development of strategic training and learning programs for all levels, including sales training, installation/service support, and integrator/end user training.

Jeff Handis, who began his AV career in 1988, has been named as PPDS Channel Manager – Distribution & DMR, overseeing growth at the key distribution and DMR partners, and working with their teams to drive the business. Handis has a wide-ranging background in the Pro AV and Consumer Electronics industries, working in multiple sales leadership roles with some of the world’s leading organizations.


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