Atlona Adds Sound Marketing West as Manufacturer’s Rep for Growing California and Nevada Markets

Atlona has added Sound Marketing West as a manufacturer’s representation for California and Nevada, effective immediately. The firm will work closely with integrators and resellers to promote and supports Atlona’s comprehensive portfolio of AV solutions. 

“When we came out to Southern California, we expanded on our relationship with our existing major customer and developed deep relationships with additional integrators,” recalled Gary Lee, President of Sound Marketing West. “We’ve also been part of many large and impactful growth spurts over the last 17 years in Las Vegas, which gave us a real stronghold. We know everybody there, and we’ve dealt with everyone for a long, long period of time. And that’s really what Sound Marketing is about: the relationship.”

Sound Marketing was established in Chicago in 1980 and now has three offices supporting three distinct U.S. territories. About 17 years ago, the company opened Sound Marketing West in California to support one of its biggest customers. Along the way, Sound Marketing West has added a number of professional lighting, audio, and video brands to its portfolio. In addition to building relationships, Sound Marketing is known for building complete AV solutions.

“We are very excited to be working with Sound Marketing West,” said Adam Griffin, Director of Sales and Business Development, North America, Atlona. “Gary and his team are very particular about the companies they represent because they are focused on creating solutions, not just selling products. Plus, they have built solid relationships throughout Los Angeles and Las Vegas, which are two very important territories for our continued growth.”