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The Farm Announces Promotion of Steve Kawasaki to Director of Vendor Relations

Farm AV, a team of manufacturers’ representatives, technical service providers, and regional training experts, is dedicated to delivering enterprise AV solutions, cost-effectively and with manufacturer support.

The Farm has promoted Steve Kawasaki to Director of Vendor Relations, aiming to boost revenue growth, strengthen vendor relationships, and enhance its position as a top audiovisual professional services organization.

Steve Kawasaki, with industry experience, will lead strategic vendor initiatives at The Farm, managing vendor-specific programs, business development, and networking opportunities to support growth.

The Farm announces the promotion of Steve Kawasaki to Director of Vendor Relations. This strategic move aligns with The Farm’s commitment to driving revenue growth, strengthening vendor relationships and furthering our position as the industry-leading audiovisual professional services organization.

“Steve has industry experience with literally every link in the supply chain,” says President and CEO of The Farm, John Hood. “He’s well-acquainted with the challenges, from the integration channel to the manufacturer, making him the perfect fit for this position.”

“It is an honor to be a part of the leadership team here at The Farm,” says Kawasaki. “Our goal is to continue developing innovative professional services, ensuring our manufacturer partners have the strongest competitive footprint in the AV industry.”

Kawasaki will manage and lead all strategic vendor initiatives including the development of manufacturer-specific programs and systems to support the future growth of The Farm’s manufacturer partners. In addition to playing a key liaison role between vendor solutions and customer needs, Kawasaki will coordinate business development efforts, and create professional and strategic vendor networking opportunities that expand the reach of The Farm’s sales and services teams.



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