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Democratizing Broadcast-Grade Workflows with Ross

Workflows Upgrade the Classroom and Office

Ross Video is now reshaping the landscape by making their sophisticated solutions more accessible. This evolution extends beyond the familiar realms of broadcast and production, reaching into mainstream applications such as enterprise video and house of worship. Christine DuVall of Ross, a long-time collaborator, sat down with AV Nation’s Tim Albright at the recent CTI industry gathering to delve into this exciting phase of democratizing broadcast-grade workflows.

DuVall unveiled how Ross is tailoring their high-end production tools to cater to users less familiar with traditional video operations, employing simplified touch interfaces. A prime example is the Quorum control system, which distills the complexity of Ross technology stacks into user-friendly, customized layouts for unique use cases.

Seamless Interface

The Quorum system introduces GUI-driven interactions, using recognizable symbols for functions instead of cryptic switcher syntax. This innovative approach allows users to simply touch the camera or graphic they desire. An interactive GUI eliminates the need to recall complex presets. Quorum seamlessly manages intricate routing, mixing, and effects in the background, while custom-tailored screens offer swift access to routines like lower thirds, picture-in-picture, overlays, and more; simplifying the presentation workflow.

Ross collaborates closely with integrators to craft the desired user experience, aligning with strategic goals and production culture. Their experienced engineers guide the design and installation of customized Quorum environments, ensuring easy content updating. Additionally, the Rocket Surgery team provides optional services for custom graphics creation.

Broadcast Workflow in Meetings

This collective effort effectively lowers the bar for achieving genuine broadcast quality, making it accessible across diverse sectors like higher education, ministries, municipalities, and enterprise. The demand for elevated production polish is on the rise, and Ross’s simplified approach is meeting this need head-on. Switcher workflows prove to be repeatable and intuitive, accommodating users of all skill levels.

For those eager to explore Ross Video’s solutions, the global sales team is readily available for inquiries via RossVideo.com. Seasoned executives like Christine DuVall also offer direct guidance on achieving broadcast-quality results through smarter and more accessible workflows.

Mangesh Dixit is a dynamic expert in SEO, writing, and technology. With a passion for cutting-edge digital strategies, he elevates brand impact. His proven record includes successful campaigns for startups and established brands. Beyond work, he finds inspiration on his motorcycle, exploring scenic roads. His love for literature fuels his thirst for knowledge. A change-maker, he integrates technology, creativity, and humanity in his pursuits.

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