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YOU ARE AT:Business NewsHumly Teams Up with BTX Technologies for U.S. Distribution

Humly Teams Up with BTX Technologies for U.S. Distribution

Humly optimizes modern workplaces by reducing disruptions and optimizing resources. It offers self-developed meeting room screens and flexible desk booking solutions, reducing frustration for knowledge workers and optimizing fixed workspaces.

Humly has entered a national distribution partnership with BTX Technologies, expanding the availability of its workplace solutions across the United States. BTX will provide comprehensive business and technical support, including pre- and post-sales assistance.

The partnership with BTX Technologies allows Humly to expand its presence and visibility in the U.S. market, leveraging BTX’s expertise and broad reach to access the integration community and cater to the growing demand for workplace modernization solutions.

Humly has entered its first national United States distribution relationship with BTX Technologies, part of ADI Global Distribution.  In addition to extending availability of Humly Workplace Solutions across the United States, BTX will support Humly through a comprehensive range of business and technical services, including pre- and post-sales level 1 support.

Humly has expanded its visibility in North America over the past year, beginning with its first InfoComm presence last June and strategic partnerships with complementary technology partners. These efforts have led to key customer wins for its workplace solutions in the corporate vertical. BTX’s broad reach and experience representing strong brands in the United States will raise Humly’s visibility and brand recognition in a market poised for growth.

“North America has a strong adoption rate of new technologies, along with high demand for customization and an extensive regulatory framework to navigate,” said Jordan Wills, marketing director at BTX Technologies. “BTX fulfills these needs through a wide breadth of solutions, and we work with our customers to develop integrated solutions that deliver results in the real world. We are excited to share Humly solutions with the integrators and IT VARs who trust BTX to provide a comprehensive portfolio of high-value products.”

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Customers can benefit from Humly’s ease of use and innovation for emerging workplace trends such as hot desking, with premium hardware and software solutions adaptable across a versatile range of meeting and learning spaces. A truly intuitive UX is hard to pull off and crucial for successful adoption within the end user community, and Humly’s product line features a minimalist interface combined with a beautiful, modern, and versatile form factor that also integrates enterprise-level security.

“The United States is an exciting and lively market that offers unlimited opportunities for workplace modernization as hybrid experiences transition from novel to normalization,” said Anders Karlsson, CEO of Humly. “With our two award-winning premium hardware solutions and diverse software solutions that can be tailored for the needs of any business or learning environment, BTX can offer a strong value proposition for the integration community serving corporate and education end users.”

Customers across the U.S. can access the full line of Humly products through BTX Technologies. Acquired by ADI in 2023, BTX is a leading distributor of professional audio, video, data communications and broadcast equipment.



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