Palmer Digital Group Brings QSR Strategy to Restaurant Franchising and Innovation Summit

Palmer Digital Group (PDG) is expanding its presence at industry events, starting with the Restaurant Franchising & Innovation Summit in Myrtle Beach from March 11-13. At Booth 35, PDG will showcase its QSRDMB255 outdoor digital menu board, designed to help quick-service restaurants (QSRs) enhance customer experiences and boost sales. The system integrates with digital signage software, allowing businesses to promote menu items, special deals, and advertisements effectively. PDG’s solutions are built for easy installation, offering flexibility for in-house teams or professional installers.

PDG’s Vice President, Chuck Lewis, highlighted the company’s focus on affordable digital solutions for smaller and mid-sized QSR chains. Their innovative pedestal-based menu boards are lightweight yet durable, simplifying installation with minimal manpower. With added features like secure media shelving and side-mount audio enclosures, PDG ensures businesses can create engaging customer experiences while streamlining operations. PDG will continue showcasing its technology at the National Restaurant Show in Chicago this May.

Palmer Digital Group, a full-service supplier and installer of indoor and outdoor digital kiosks, drive-thru digital menu boards and canopy systems, has designated next week’s Restaurant Franchising & Innovation Summit in Myrtle Beach as the launch point for an expanded trade show and conference strategy in 2025. The show, which has a theme of powering franchise growth through technology and leadership, will also offer a glimpse into PDG’s strategy for the National Restaurant Show in Chicago in May where the company will introduce a new self-service indoor kiosk.

Exhibiting at Booth 35 (March 11-13), Palmer Digital Group (PDG) will demonstrate its industry-leading QSRDMB255 outdoor digital menu board with a core strategy of introducing franchisees to PDG’s technology and value proposition as an all-in-one supplier. PDG designs and builds all its indoor and outdoor digital menu board structures in house, and is the only supplier serving this space to offer in-house installation services. Its pedestal-based outdoor digital menu boards have proven especially popular with QSR and fast casual chains, requiring just two technicians to lift the durable yet lightweight structures into place.

PDG experts will demonstrate the QSRDMB255’s features to franchisees and other attendees with an emphasis on how they contribute to the QSR’s bottom line. Those features include interoperability with digital signage software for dynamic presentation of menu items, limited time offers and ads that help customers make informed decisions while inspiring additional purchases.

“We work closely with QSR and fast casual businesses of all sizes, and we find that many smaller to mid-sized local and regional chains presume that transitioning from static to digital menu board systems are beyond their budgets,” said Chuck Lewis, Vice President, Palmer Digital Group. “We offer many options from single to triple-display digital menu board systems to meet each customer’s budget, and our all-in-one designs bring all required infrastructure together to ensure secure installations.”

Lewis adds that PDG’s pedestal structures can be installed by an in-house team to reduce costs, or customers can opt to use PDG’s installation services or a third-party integrator for pedestal or canopy systems. “We will work with all customers to ensure new digital menu board systems are properly specified, and consult with contractors and end users on installation points to ensure proper heights, sightlines and visibility of menu board content,” said Lewis. “These are the important pieces that help our customers increase customer receipts and create memorable consumer experiences.”

All PDG outdoor menu board solutions include simple network and electrical connections for dynamic media content and local power, along with shelving for media players and routers. Options include PDG’s convenient side-mount audio enclosure, which accommodates microphones and speakers in a protective housing securely attached to the menu board structure.

The Restaurant Franchising & Innovation Summit takes place March 11-13 at the Marriott Myrtle Beach Resort & Spa at Grande Dunes.