Midwich Names Christopher Neto as Head of Emerging Markets, Strengthening Its Position as a Trusted AV Partner in the U.S.

Midwich has promoted Christopher Neto to Head of Emerging Markets in the U.S., reinforcing its commitment to staying ahead in the rapidly evolving AV industry. With over 27 years of experience, Chris is well-known for his deep industry knowledge, technical expertise, and strong community engagement. His leadership will help Midwich identify new opportunities, strengthen partnerships, and shape future AV trends, ensuring the company remains a trusted partner for integrators, resellers, and end users.

This move is part of Midwich’s broader strategy to expand its presence and provide more value to its partners. Recent initiatives include unifying its U.S. brands under one umbrella, expanding into the broadcast sector, and launching a professional services division. Chris’s appointment aligns with these efforts, as he focuses on innovation, education, and fostering industry collaboration to help partners navigate the fast-changing AV landscape.

Midwich, a global leader in AV solutions, proudly announces the promotion of Christopher Neto to Head of Emerging Markets in its U.S. organization. This strategic move reinforces Midwich’s ongoing commitment to staying at the forefront of industry trends while solidifying its position as a trusted partner for integrators, resellers, and end users.

With over 27 years of experience in the audiovisual (AV) industry, Chris Neto is a well-respected figure known for his technical expertise, industry insight, and ability to foster strong community engagement. Widely recognized for his innovative use of social media and content-driven approach, Chris has played a pivotal role in shaping discussions and driving thought leadership in the AV space.

“As an industry, we are experiencing rapid change, and it’s essential that Midwich remains at the center of those conversations,” said Bill Reimer, VP of Sales, Midwich. “Chris’s deep understanding of industry dynamics, coupled with his passion for innovation and community-building, makes him the ideal person to lead our emerging markets strategy. His appointment positions Midwich to not only anticipate trends but to actively shape the future of the AV industry.”

This announcement is part of Midwich’s broader strategy to expand its market leadership and provide enhanced value to its partners. Recently, Midwich has taken significant steps in this direction, including:

• Unifying Starin, The Farm AV, and Toolfarm under the Midwich brand in the U.S., creating a seamless experience for customers.
• Expanding into the broadcast market, strengthening its presence in this high-growth sector.
• Launching Plus Professional Services, a comprehensive suite of services to support channel partners with design, deployment, and long-term system performance.

Chris’s appointment aligns with Midwich’s continued efforts to innovate, educate, and provide industry-leading solutions. His role will focus on identifying new opportunities, enhancing industry partnerships, and ensuring Midwich remains ahead of market trends.

“I’m honored to take on this new role and continue working alongside the incredible team at Midwich,” said Chris Neto. “The AV industry is evolving at an unprecedented pace, and my goal is to help Midwich and our partners navigate these changes, ensuring we stay in sync with where the industry is headed. More importantly, I will continue to advocate for our industry, working to foster growth, collaboration, and innovation that benefits all stakeholders. It’s an exciting time, and I look forward to building new opportunities together.”

As Midwich continues its expansion and investment in the U.S. market, Chris’s leadership will play a key role in shaping the company’s future. His appointment is yet another step in Midwich’s journey to being the go-to partner for AV professionals worldwide.