Atlona Amplifies Distribution Channel in Switzerland with LANG-BARANDAY AG

Atlona, a Panduit company, has teamed up with LANG-BARANDAY AG to expand its presence in Switzerland’s AV and IT markets. This new partnership gives Atlona a strong local distribution partner known for delivering complete AV solutions and technical services. With this move, Atlona aims to better support corporate and event-based AV projects, offering flexible and scalable systems for different spaces like conference rooms and auditoriums.

LANG-BARANDAY AG is well-known in the Swiss market for its deep technical know-how, trusted industry relationships, and a strong lineup of AV brands. By adding Atlona’s solutions to its portfolio, the company strengthens its ability to deliver seamless AV integration—from AV over IP and HDBaseT to control systems—for businesses of all sizes. This collaboration is set to bring more value, visibility, and support to Swiss integrators and end users across all regions.

Atlona, a Panduit company, announces the appointment of LANG-BARANDAY AG to augment distribution initiatives in Switzerland, effective immediately. The partnership provides Atlona with a full-service, go-to-market partner for corporate and AV event projects in Switzerland, with LANG-BARANDAY AG providing value-added technical services along with channel sales and business development support.

LANG-BARANDAY AG has in recent years grown to become one of the largest and most well-connected distribution companies serving the Swiss market, steadily increasing its brand portfolio while building a diversified professional team to provide a full range of technical support services, including sales engineering and system maintenance. Atlona joins a roster of well-known AV brands, including many complementary manufacturers that will strengthen LANG-BARANDAY AG’s value proposition as a complete solutions provider for a variety of meeting and event spaces, including conference rooms, ballrooms and auditoriums.

“LANG-BARANDAY AG offers a large team of AV professionals with diverse skillsets that elevates our ability to support technical integration projects and provide a very high level of service,” said Thorsten Goecke, Business Director, EMEA for Atlona. “They carry a strong reputation in the Swiss market for providing full-solution setups to exacting specifications, and very effectively supporting both their brands and end customers through years of industry experience.”

Thorsten Goecke adds that LANG-BARANDAY AG’s strong relationships with the Swiss integration and consultant community will raise Atlona’s visibility and brand reputation in an AV business market that has grown substantially over the last several years. This is particularly true in the corporate vertical, where Atlona’s product range can suit the dedicated needs of smaller office environments and also scale for enterprise businesses through networked AV solutions.

“Atlona offers a diverse portfolio of collaboration and connectivity solutions that provide our education and corporate customers with flexible options for AV over IP and HDBaseT systems, along with a control ecosystem that can be programmed and scaled for AV solutions of any size,” said Nicola Votta, CEO, LANG-BARANDAY AG. “With valued industry relationships across all 26 Swiss cantons (member states), we look forward to partnering with Atlona to bring the technical value and ease of use of their AV products and solutions to more end users nationwide.