Crestron Expands Its Global Footprint with the Opening of New Experience Center in Mechelen, Belgium

Crestron Electronics has expanded its global presence with the launch of a new Crestron Experience Center at its EMEA headquarters in Mechelen, Belgium. The center offers an interactive space where visitors can explore Crestron’s latest workplace and smart home technologies, from AV-over-IP and automation to unified communications and room scheduling solutions. It serves as a hub for innovation, collaboration, and inspiration for integrators, architects, and clients across Europe, the Middle East, and Africa.

Designed to showcase both commercial and residential applications, the Mechelen Experience Center lets visitors experience firsthand how Crestron solutions enhance connected spaces through technology that improves comfort, productivity, and collaboration. Strategically located between Brussels and Antwerp, the facility underscores Crestron’s commitment to strengthening its engagement and support for partners in the EMEA region.

Crestron Electronics, a global leader in workplace and smart home technology, today announced the grand opening of its latest Crestron Experience Center at its EMEA Headquarters in Mechelen, Belgium. This new state-of-the-art facility provides an immersive environment where visitors can experience the latest innovations in residential and commercial technology firsthand.

Building on the success of Crestron’s flagship centers around the world, including New York and Singapore, the Crestron Experience Center Mechelen demonstrates continued investment in delivering exceptional customer experiences and deepening engagement with partners across Europe, the Middle East, and Africa.

“The Mechelen Experience Center is more than just a destination — it’s an interactive journey that brings our vision for connected spaces to life,” said Brad Hintze, EVP of Global Marketing at Crestron. “This new center reinforces our commitment to the EMEA market, giving our partners, customers, and integrators an opportunity to explore the breadth of Crestron’s solutions in action, and collaborate with us to create smarter, more human-centric environments.”

An Immersive Showcase of Innovation

The Crestron Experience Center Mechelen integrates commercial and residential applications within a single dynamic environment. Visitors will experience hands-on demonstrations of Crestron’s most advanced systems—from Crestron DM NVX® AV-over-IP platform, which delivers high-performance, scalable video and audio distribution across nearly any environment, to the Crestron Home® OS, which unifies entertainment, lighting, climate, shading, and security.

Guests will also experience Crestron Flex UC solutions for seamless hybrid collaboration, AirMedia® wireless presentation systems, and the latest innovations in control, automation, and room scheduling — all working together to illustrate how Crestron technologies elevate both productivity and comfort in every setting. The intelligent video portfolio is also on full display with content, collaboration, and control coming together in a state-of-the-art boardroom with a fully equipped Crestron Sightline Experience demonstration.

A Destination for Collaboration and Discovery

Mechelen is strategically located roughly halfway between the cities of Antwerp and Brussels, making it an ideal transport hub for the region. Like the Crestron Experience Center NYC, the Belgian location demonstrates Crestron innovation in action. The space welcomes dealers, clients, designers, architects, and visitors who may want to interact with these solutions and envision what is possible.

“This Experience Center is a tangible expression of our investment in the region,” says Annelies Kampert, VP and GM of Crestron Europe. “We’ve designed it to reflect the diversity of our EMEA markets, with spaces that speak to both residential and commercial audiences. It’s about showing up locally with global excellence. It’s a showcase of our vision in action.”