Sony Electronics Announces Crystal LED S Series, a Significant Mid-Market Addition to the Direct View LED Display Family

Sony Electronics has announced the new Crystal LED S Series, a mid-market direct-view LED display lineup designed for corporate, education, and commercial spaces. The series includes two models, ZRD-S12G and ZRD-S15G, offering high brightness, accurate color reproduction, and low reflection, making them well-suited for bright, real-world environments. With a slimmer design and scalable, bezel-free construction, the S Series delivers premium visual performance at a more accessible price point.

Built for long-term use, the Crystal LED S Series focuses on simplified installation, energy efficiency, and lower total cost of ownership. Features such as pre-calibrated modules, surface protection, and compatibility with NovaStar controllers make the displays easier to deploy and maintain. Sony plans to showcase the new series at Integrated Systems Europe 2026 and InfoComm 2026.

Sony Electronics Inc.’s latest direct-view LED (dvLED) displays, the Crystal LED S Series, are mid-market options providing high visibility even in bright environments thanks to its brightness, accurate natural color reproduction and low reflection optimized for a diverse range of uses in corporate settings, educational institutions, and commercial facilities. The two thin new models, the ZRD-S12G and ZRD-S15G, feature 800 cd/m2 of maximum brightness and a 1.25 and 1.56 mm pixel pitch, respectively. These scalable displays, planned to be available in late spring 2026, serve as a high-quality, cost-conscious option that addresses the growing needs of customers.

“The S Series furthers Sony’s longstanding commitment to offering advanced technology with high image quality, exceptional visibility, flexible integration capabilities, and long-term reliability – all of which provide our customers with inspiring visual experiences that offer value, while enabling creativity,” said Rich Ventura, Vice President, Professional Display Solutions, Sony Electronics. “With these new models, Sony is strategically expanding our display lineup to ensure we have the right choices to address common requests, support varying budgets, provide a range of options, and ensure consistency that bridges the gap between our BRAVIA professional displays and dvLED products.”

High-Impact Images, Even in Brightly Lit Spaces

Featuring an impressive 800 cd/m2 brightness, the Crystal LED S Series also offers the same Anti-Reflection Surface Technology in Sony’s BH Series of Crystal LED displays. Together, this enables rich image expression and accurate color reproduction, even in ambient light environments or spaces featuring large windows.

Simplified Installation

The S Series’ thin design promotes ease and flexibility in installation. Boasting a slim cabinet with a thickness of approximately 45mm/1.8 inches, representing a 35% reduction in depth, the models streamline installations, and are able to meet Americans with Disabilities Act (ADA) compliance when combined with appropriate wall mount frames. Additionally, the S Series offers smooth, seamless integration with NovaStar’s flagship high-end COEX series, MX30 and MX40 Pro controllers. By using the NovaStar controller, the distance between cabinets and the controller can be extended up to 100m which will contribute to installation flexibility.

Engineered for Long-term Use

The new options also contribute to a reduction in ownership costs, resulting from energy-efficient operation – including a cool surface temperature – and low power consumption. Pre-calibrated modules enable precise installation, and ease of service for simplified maintenance add durability and flexibility. Additionally, the Crystal LED S Series is equipped with surface protection that helps prevent accidental contact and promote longevity.

Flexible Setup

The Crystal LED S Series is a scalable and modular solution that features a bezel-free design to enable the construction of seamless video walls of various sizes and configurations.

The Crystal LED S Series is expected to be on display at Integrate Systems Europe (ISE) in Barcelona, Feb. 3-6, 2026, and InfoComm in Las Vegas, June 17-19, 2026.