HARMAN Professional Opens New Experience Center to Elevate Customer Engagement

HARMAN Professional Solutions has officially opened its newly revamped Experience Center in Singapore, designed to give customers and partners a more immersive and hands-on way to explore integrated AV and IT solutions. Located at the Golden Agri Building, the new facility goes beyond a traditional showroom by offering real-world demonstrations, collaborative workshops, and executive briefing spaces tailored for industries such as corporate, education, hospitality, and entertainment. The center showcases technologies from JBL, FLUX::, and Martin, helping visitors better understand how connected solutions can solve modern business challenges.

The Experience Center is built to strengthen collaboration between customers, partners, and HARMAN experts through solution co-creation and live testing environments. Company leaders emphasized that the facility is a long-term investment focused on improving customer engagement, accelerating innovation, and supporting more informed technology decisions. The space will continue to host partner sessions, workshops, and customer briefings throughout the year, reinforcing HARMAN’s commitment to delivering scalable and future-ready AV experiences across the APAC region.

HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, today announced the official opening of its newly revamped Experience Center in Singapore. Designed as a purpose‑built business Experience Center, the space demonstrates how HARMAN Professional solutions address customer needs across multiple vertical markets through real‑world applications and collaborative engagement. More than a traditional showroom, the space has been reimagined as a platform for solution exploration, co‑creation, and executive engagement, reflecting the evolving ways B2B organizations navigate technology amid increasing complexity in today’s business environment.

“As customer needs and decision‑making processes continue to evolve, we saw an oppurtunity to rethink how we engage,” said Nick Screen, VP & GM, HARMAN Professional Solutions, APAC. “Our new experience center immerses customers and partners in real-world scenarios—where they can touch, test, and co-create solutions tailored to their environments. It’s all about empowering more informed decisions with confidence. Bringing together JBL, FLUX:: and Martin in this space lets us showcase fully integrated, immersive experiences that truly demonstrate what our Professional Solutions portfolio can achieve.”

From Products to Business Outcomes

The revamped showroom brings together industry specific use cases, hands-on demonstrations and collaborative spaces that reflect how customers evaluate solutions today. Designed to support engagment from early discovery through validation and implementation, the Experience Center enables deeper, more meaningful experiences beyond traditional product displays.

Visitors can experience:

• End-to-end solution scenarios across key industries
• Interactive demonstrations aligned with real business challenges
• Immersive, experiential showcase of audio and lighting technologies
• Dedicated spaces for customer workshops and partner co-creation
• Executive briefing areas for strategic discussions

“Experience led engagement has become essential in modern B2B environments,” said Atul Ghaisas, Director Channel Sales & Install Solutions, HARMAN Professional Solutions, APAC. “The Singapore Experience Center—along with our global network of HARMAN Professional Experience Centers—helps customers move beyond specifications to truly understand value, outcomes, and scalability, while strengthening collaboration across our global ecosystem.”

Built for Collaboration and Partnership

The Experience Center also plays a key role in partner engagement, providing a shared platform for joint solution design and integrated demonstrations. By bringing together customers, partners, and subject-matter experts in one space, HARMAN Professional aims to accelerate innovation and deliver more tailored business outcomes.

The opening ceremony welcomed customers, partners, media, and senior leadership and included guided tours highlighting how the Experience Center supports real-world decision-making and collaboration.

A Platform for Ongoing Engagement

Located at 108 Pasir Panjang Road, #02-08 Golden Agri Building Singapore 118535, the HARMAN Experience Center will host customer briefings, partner sessions and industry‑focused workshops throughout the year.

“This is a long‑term investment, not just a one-time launch” added Nick Screen. “We see this Experience Center as a living environment where ideas are tested, partnerships are strengthened and future‑ready solutions are shaped together with our customers.”