LG Electronics USA Launches DVLED Installation Service

LG Electronics USA has launched a new DVLED installation service under its LG PRO Services program to support the growing demand for complete display deployment solutions. The new service covers both fixed-price All-in-One DVLED displays and scalable indoor DVLED cabinet installations, helping AV integrators and resellers simplify project execution while ensuring professional and consistent installation standards. By expanding beyond hardware, LG aims to help partners deliver smoother deployments and better customer experiences.

The new offering is designed to reduce installation complexity and give integrators more confidence with manufacturer-backed support. LG will handle key responsibilities such as cabinet installation, mounting and controller programming, while integration partners can focus on broader system elements like audio, controls and content integration. The company says the service will help streamline everything from single-site deployments to large-scale DVLED rollouts for AV and IT environments.

LG Electronics USA’s commercial display division has launched a new installation service for LG’s popular Direct View LED (DVLED) portfolio. The first offering in the new LG PRO Services program, the installation service covers fixed-price All-in-One DVLED models and scalable cabinet-based indoor DVLED solutions. As customer expectations evolve toward full-service ecosystems, LG is extending its role beyond hardware to help partners more confidently plan, deploy and scale display projects.

The launch marks a strategic expansion of the LG PRO partner program, adding new capabilities that strengthen existing reseller and integrator partner offerings. LG PRO Services – DVLED Installation is designed to ensure confidence in deployments and reduce complexity for partners, while allowing them to protect margins, maintain customer relationships and focus on broader project scopes such as audio, control and integration.

“At LG, we are transforming the way we deliver value to our customers by moving beyond primarily hardware to solutions and services that augment our partner capabilities, simplify deployments and enhance customer outcomes,” said James Pfenning, senior director of B2B Technical Sales & Services, LG Electronics USA. “Customers aren’t just looking for installation support. They want a trusted partner who can ensure the success of DVLED projects of any size, from start to finish. Together with our partners, we’re proud to bring this offering to market.”

 The LG PRO Services – DVLED Installation program builds on LG’s existing field engineering support installation consultation service, which, since its introduction four years ago, has provided on-site oversight, mount and inventory verification and best-practice guidance to help partners avoid product damage and ensure quality outcomes.

With the addition of direct installation capabilities, LG now offers a higher level of engagement, according to Pfenning. “Integrators and end-users will gain confidence through manufacturer-backed deployments, with consistent and professional results,” he said. “By combining LG product expertise with standardized installation execution, we’re helping customers and partners streamline deployments ranging from single-site installations to larger rollouts.”

LG PRO Services – DVLED Installation introduces simple, fixed-priced installation for popular All-In-One DVLED models, plus installation for indoor DVLED projects of varying scale and complexities. Regardless of project type, the intent is to streamline purchasing and implementation processes. Scope-of-work documentation will clearly define LG’s responsibilities, such as mount, cabinet and module installation, and controller programming, alongside those of the integrator, such as site readiness, power, data and sources.

Designed for resellers, integrators, AV consultants, specifiers and end users alike, LG PRO Services – DVLED Installation helps ensure deployments align with LG standards for quality, performance and execution while providing customers with added confidence throughout the installation process.