Midwich Expands Strategic Partnership with Microsoft to Accelerate the AI-Powered Workplace Across the Channel

Midwich has expanded its strategic partnership with Microsoft into North America, strengthening its focus on helping channel partners capitalize on the growing demand for AI-powered workplace solutions. Building on years of strong growth in Microsoft Teams Rooms, the collaboration will provide resellers with enhanced training, go-to-market support, and access to solutions designed to improve workplace collaboration and productivity.

The partnership aligns both companies around a shared vision of creating smarter, AI-connected workplaces through Microsoft Teams Rooms and modern collaboration technologies. By combining Microsoft’s innovation with Midwich’s distribution expertise, the expanded relationship aims to help AV and IT partners deliver scalable, AI-enabled meeting and workplace experiences while driving new business opportunities across the channel.

Midwich today announced an expanded strategic partnership with Microsoft, extending its collaboration into North America. as the business continues to build momentum around Microsoft Teams Rooms and the broader AI-powered workplace opportunity. The announcement reflects Midwich’s clear strategy to become the leading distributor for AI-connected workplaces, supported by several years of double-digit growth in its global Teams Rooms business.

“Midwich brings a unique combination of channel expertise, technical capability, and ecosystem reach that aligns strongly with Microsoft’s vision for the AI-powered workplace. We’re excited to welcome them as a Managed Partner and to deepen our collaboration to help partners and customers accelerate adoption of Microsoft Teams Rooms and modern workplace solutions at scale.”  said Chris Luce, Principle Lead Program Manager, Microsoft AI Powered Workplace

Through this expanded relationship, Midwich will deliver greater value to the channel through enhanced partner enablement, stronger go-to-market sales campaigns, and increased support for resellers looking to capture demand for AI-connected workplace transformation. The partnership is designed to help the channel bring AI in the office environment to life through best-in-class products, proven meeting room experiences, and scalable deployment models built around Microsoft solutions.

As organizations continue to rethink the role of the workplace, Midwich and Microsoft are aligned around a shared vision: making AI tangible, practical, and commercially relevant in everyday office and collaboration spaces. From intelligent meeting experiences to connected workplace solutions that improve productivity, collaboration, and device management, the partnership will help resellers deliver more meaningful outcomes for customers at scale.

“This expansion reflects Midwich Group’s broader strategy to lead the AI-connected workplace globally. Together with Microsoft, we are creating stronger opportunities for partners to bring AI-connected workplace and Teams Rooms solutions to market at scale.” said Morten Boll, Global UC & Cloud Director, Midwich Group.

For Midwich, the expanded partnership represents another important step in bringing together vendor innovation, technical expertise, and channel execution. By combining Microsoft’s workplace vision with Midwich’s specialist distribution model, the companies will help resellers navigate the shift toward AI-enabled collaboration spaces with greater confidence, speed, and commercial support.

“This partnership gives Midwich a stronger platform to help resellers accelerate growth in Microsoft Teams Rooms and the AI-powered workplace. With greater enablement, focused campaigns, and access to best-in-class solutions, we are making it easier for partners to turn market demand into real business opportunity.” added Monique Rezaei, Chief Revenue Officer, Midwich North America.

With a strong foundation already established globally, the expansion into North America positions Midwich to further scale its Microsoft-focused offering in one of the world’s most important collaboration markets. The move also underscores Midwich’s ambition to lead in the next phase of workplace transformation, where AI, collaboration, and connected technology converge to create better experiences for partners and end users alike.