HARMAN Luxury Audio Group is showcasing the latest innovations from JBL Synthesis and ARCAM at CEDIA Expo 2026, while celebrating major brand milestones, 80 years of JBL and 50 years of ARCAM. At Meeting Room 207, dealers and AV professionals can experience new products, meet the designers and engineers behind them, and share feedback on future developments.
JBL Synthesis will debut its new SCL Custom Loudspeaker Series, including the SCL-9XL, its first on-wall loudspeaker, along with the 24-channel SDP-70 Immersive AV Processor featuring Dirac Live Active Room Treatment. ARCAM will present its new Radia AVA Series, including the AVA15, AVA25, AVA35 and AVP45, bringing Dolby Atmos, DTS:X and Dirac Live ART to its music-focused home cinema range.
HARMAN Luxury Audio Group today announced its presence at CEDIA Expo 2026. On Wednesday, Sept. 2 and Thursday, Sept. 3, dealers and press are invited to Meeting Room 207, where active and static displays give attendees hands-on time with the newest JBL Synthesis and ARCAM products alongside the designers and engineers who built them.
Meeting Room 207 is built around direct access to the designers and engineers behind JBL Synthesis and ARCAM, not just a look at what they’ve built. Dealers and press get a chance to hear firsthand how each product came together and to weigh in on what should come next, a fitting way to mark a year when two of the group’s brands are looking back on major milestones while moving forward, experiencing the past and influencing the future.
“We’re excited to give dealers a first look at what’s new from JBL Synthesis and ARCAM this year,” said David Tovissi, Vice President & GM, HARMAN Luxury Audio. “The new JBL Synthesis SCL Custom Loudspeaker Series, including our first on-wall models, and ARCAM’s new Radia AVA Series are exactly the kind of category-defining products our channel expects from HARMAN Luxury Audio, and we can’t wait to sit down with our dealers at CEDIA Expo to hear their feedback and help shape what’s next.”
JBL Synthesis: The New SCL Custom Loudspeaker Series Makes Its CEDIA Expo Debut
CEDIA Expo 2026 marks the first chance for integrators to see JBL Synthesis’ full new SCL Custom Loudspeaker lineup, spanning architectural in-wall models, in-room and built-in solutions, and on-wall loudspeakers. Leading the on-wall introduction is the SCL-9XL, the highest-output on-wall model JBL Synthesis has built and the brand’s first on-wall loudspeaker, giving dealers a way to offer JBL Synthesis-level performance in rooms where in-wall installation isn’t an option, such as multi-dwelling units, at a price point not previously available at this level.
On the processing side, the JBL Synthesis SDP-70 Immersive AV Processor stands as the hero of the lineup. The 24-channel platform’s Dirac Live Active Room Treatment (ART) measures and treats the room itself, giving dealers a way to deliver reference-level immersive sound at a fraction of the cost of comparable high-channel-count platforms.
ARCAM Turns 50: New Radia AVA Series is Now Shipping
Marking its 50th anniversary this year, ARCAM brings its Radia AVA Series to CEDIA Expo integrators for the first time, including the AVA15, AVA25, and AVA35 Audio Video Amplifiers and the 16-channel AVP45 Audio Video Processor. All four models are now shipping and pair Radia’s black-and-yellow industrial design with Dolby Atmos, DTS:X, and Dirac Live ART support, extending ARCAM’s music-first approach into home cinema. Rounding out the milestone, ARCAM’s Radia AVA35 is among the finalists for the 2026 CEDIA Smart Home Awards Americas, with winners being announced during a ceremony at CEDIA Expo on Thursday, Sept. 3.
Dealers attending CEDIA Expo 2026 are encouraged to stop by Meeting Room 207 to experience the new lineup, meet the people behind it, and help shape where JBL Synthesis and ARCAM go next.














