Matrox Is Betting Broadcast AV’s Future Will Run Over IP

The line between broadcast and professional AV is getting harder to see, and Matrox Video appears ready to lean into that shift.

At IBC 2026, Matrox brought more of its AV-over-IP portfolio into a traditionally broadcast-focused environment, reflecting what the company sees as a growing convergence between the two markets. System integrators are crossing into broadcast applications, corporate customers are appearing at broadcast shows, and IP-based infrastructure is increasingly becoming common ground.

For Matrox, that convergence is more than an industry talking point. It is shaping the company’s latest technology, including its new MGX platform, IPMX support, HEVC workflows, KVM capabilities and a longer-term push toward software-based interoperability.

Watch the full interview coverage.

Broadcast AV Is Becoming Harder to Ignore

Matrox has been active in AV-over-IP for years, but Alberto Cieri, Senior Vice President of Sales and Marketing at Matrox Video, said the company historically did not bring much of that portfolio to broadcast events such as IBC.

That is changing.

“We’re seeing a major convergence now of what we call broadcast AV, where we’re seeing our SIs that are going into the AV space, or even some of our corporate customers that are attending the shows.”

That convergence matters because broadcast and Pro AV may be coming from different technical traditions, but increasingly they are confronting similar infrastructure questions: how to move high-quality video over standard networks, reduce latency, control endpoints and scale systems without creating unnecessary complexity.

MGX is Matrox’s latest answer to some of those questions. Introduced at IBC 2026, the product supports IPMX, the open standards-based approach designed for transporting professional media over IP networks.

The 1Gb Network Could Be the Bigger Story

4K video and low latency make attractive specifications, but one of the more consequential parts of Matrox’s pitch may be considerably less glamorous: bandwidth.

MGX supports HEVC within IPMX, including 4K video with 4:4:4 capabilities. Cieri described latency at approximately one frame while emphasizing that the solution can operate over a 1Gb network.

For integrators and enterprise technology teams, that network requirement could matter as much as image quality.

Cieri put it this way:

“What’s really special about it, since it’s HEVC, it runs on a 1 gig network. It’s one-twentieth the bandwidth of what typically you see in the AV space. So that’s what makes it really special, because of that fact, it’s very easy for our SI or any customers to integrate it within their networks. It’ll run on a 1 gig network.”

That gets to one of AV-over-IP’s persistent challenges. Moving AV onto the network can offer flexibility and scalability, but those benefits become harder to justify if organizations must dramatically rethink their network infrastructure just to accommodate video.

Reducing bandwidth requirements potentially changes that calculation.

KVM Adds Another Layer to AV-over-IP

Matrox is also adding KVM functionality to MGX, bringing keyboard and mouse control into the same IP-based environment.

At IBC, the company demonstrated a decoder controlling an encoder elsewhere in the system, allowing keyboard and mouse commands to travel alongside the video workflow.

That may sound like another feature on a specification sheet, but it points toward a larger change in how AV-over-IP systems are being designed. These networks are increasingly expected to do more than distribute content. They can become an operational layer connecting video, control and user interaction across locations.

That has obvious relevance in broadcast environments, control rooms and other applications where operators need access to remote systems without being physically tied to the source hardware.

Matrox’s Bigger Bet Is Software

The hardware may be what users see today, but Matrox’s longer-term direction could prove more interesting.

For applications demanding even lower latency, the company is offering what Cieri described as Matrox IQ, a software-based approach running on appliances using Intel and NVIDIA GPUs. IPMX-compatible HEVC appliances can still be used when slightly higher latency is acceptable, while achieving Matrox’s lowest latency requires Matrox equipment at both the encoding and decoding ends.

But Matrox does not appear to want that software confined indefinitely to its own boxes.

“Our intentions are to actually make the software available to other people so they can automatically have it inside your display, where you don’t actually have to have my appliance. So that’s where we’re going. That’s why we’re really pioneering this IPMX. We want to really keep it open and have it become a cost-effective solution for customers.”

That is arguably the more important signal coming out of Matrox’s IBC presence.

If AV-over-IP continues moving toward open, software-driven architectures, the value of the system may increasingly depend less on individual hardware boxes and more on how easily endpoints, codecs, control and network infrastructure work together.

The Broadcast and Pro AV Divide Keeps Shrinking

Matrox’s IBC 2026 story is not simply about another encoder, decoder or codec.

It is about two technology markets increasingly solving the same problems.

Broadcast needs flexible IP infrastructure. Enterprise AV needs high-quality video, manageable bandwidth and low latency. Both want systems that can scale without creating proprietary islands.

MGX, IPMX, HEVC and Matrox’s software strategy represent one company’s approach to that convergence. The bigger question for integrators and technology teams is what happens as broadcast AV stops being a crossover category and simply becomes part of how modern AV infrastructure is built.