Introducing Iris: New AV platform revolutionizes cloud connected camera control

Iris has officially launched a new cloud-based AV platform that simplifies how PTZ cameras are controlled and productions are managed. The platform turns almost any PTZ camera into a remotely controlled, software-connected device, removing the need for complex hardware, on-site crews, and brand-specific control tools. With a browser-based interface and AI-powered automation, Iris makes professional camera control accessible to both technical and non-technical users.

Designed for scalability, Iris allows a single operator to manage multiple cameras across locations, making it ideal for IT-driven environments such as enterprises, education, media, and houses of worship. With support for over 300 camera models and integrations from leading PTZ manufacturers, Iris positions itself as a universal, cloud-first standard for modern camera control and remote production.

Iris officially launches today, introducing a platform that transforms how cameras are controlled, and productions are managed. By turning virtually any PTZ camera into a software-connected, remotely controlled device, Iris eliminates the traditional constraints of camera operation, such as hardware dependencies, inconsistent control, and the lack of on-site crews.

The platform removes long-standing pain points for production teams: fragmented control tools and protocols across brands, the need for constant manual adjustments, and the inherent limits of on-site equipment and staffing. Iris changes this by providing universal, browser-based control that works across camera brands and enables full production management from anywhere in the world.

A Production Assistant in Every Camera

The platform’s AI-powered automation handles traditionally manual tasks, like real-time subject tracking and framing, allowing operators to focus on creative decisions rather than technical adjustments. Its intuitive interface ensures that non-technical users can achieve professional results, democratizing access to advanced capabilities that deliver the production quality of larger-budget operations.

The impact extends far beyond individual productions. Organizations using Iris can scale their operations without proportionally increasing their costs or crew size. A single operator can manage multiple cameras across multiple locations, while remote teams collaborate in real time as if they were in the same room. This scalability opens doors to productions that were previously impractical or impossible, from small community theater livestreams to global corporate events spanning multiple time zones.

Industry Support from Day One

Through the Iris desktop application, production teams can quickly discover, link to, and control over 300 models of cameras on their local network. For those using Iris-enabled cameras, the platform is built directly into the device’s firmware, connecting instantly to the cloud without any additional hardware or complex setup.

This direct-to-cloud capability debuts alongside broad support from leading PTZ camera manufacturers, including AIDA, BirdDog, Bolin, BZBGear, Everet, HDKATOV, Lumens, Marshall, NEOiD, Telycam, and Z CAM. Together, these integrations position Iris as the leading software standard for camera control.

Built for Production, Powered by Innovation

“Setup now takes minutes, not hours,” said Noah Johnson, Founder of Iris. “Our custom drivers unlock every camera feature—not just the common ones—and our intelligent framing tools make operating cameras feel natural, fast, and cinematic. And because Iris lives in the cloud, your cameras are now truly remote—you can manage, access, and control them from anywhere, anytime.”

Near-Universal Compatibility

Iris is designed to ensure that no production is left behind, even if its cameras aren’t equipped with Iris-enabled firmware. With the innovative Iris desktop utility and browser-based interface, virtually any PTZ camera can be connected and controlled without hardware. This bridging software allows production teams to unlock advanced automation and PTZ control features in cameras from brands not yet natively supported, ensuring that even legacy or third-party hardware can access the platform’s capabilities, extending equipment life and maximizing investment.

Real-World Impact Across Industries

The Iris platform is a reimagining of what’s possible in nearly any type of production. Houses of worship can empower volunteer teams to deliver professional-looking livestreams using automation and visual effects. Educational institutions can manage cameras across lecture halls with a centralized, remote-control room. Corporate teams can produce executive communications and all-hands meetings across multiple offices. Media producers can collaborate in real time across locations for seamless productions. With Iris, even remote interviews become effortless: ship a camera, plug it in, and instantly access the video and controls in your Iris account.

By removing traditional barriers to camera control and production management, Iris empowers creators to focus on what matters most: telling compelling stories and delivering exceptional experiences. Users can update any Iris-enabled camera firmware to instantly enhance their PTZ camera.