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Tag: Atlantic Technology

  • Atlantic Technology expands SKAA wireless home audio ecosystem

    Atlantic Technology expands SKAA wireless home audio ecosystem

    NORWOOD, Mass – Atlantic Technology has once again expanded its SKAA® wireless home audio ecosystem with the FS-WSLR1 active bookshelf speakers. These can operate as either rear channel surrounds or as 2-channel stereo speakers including as part of a SKAA multi-room audio system. The speakers are now shipping and carry an MSRP of $649 per pair.      

    “It’s never been faster or easier to install and set-up a wireless Dolby 5.1 home theater system using Atlantic Technology’s SKAA Gatecrasher3 PowerBar®, FS-Series active subwoofers and FS-WSLR1 speakers. No speaker cables, apps or confusing hit-or-miss Wi-Fi configurations are required,” says Paul Fredrickson, Business Development Director for Muto Communications – the PR and Business Development agency of record for Atlantic Technology. “Simply plug each speaker and sub into a nearby AC outlet, turn-on Gatecrasher3 and its SKAA Artificial Intelligence Self Setup technology automatically detects the speakers and remembers its new 5.1 audio configuration. From then on, the full system automatically turns on and off using the TV remote and HDMI arc connection to Gatecrasher3, operating as a wireless 5.1 system.”

    The FS-WSLR1’s elegant design matches Gatecrasher3’s premium aesthetic, with a brushed black satin non-resonant extruded aluminum cabinet and black metal wrap-around grilles. Each enclosure houses a 30-watt Class D amp, two high-performance 2.5-inch composite polypropylene mid-woofers and a ¾-inch aluminum-dome tweeter in a MTM array voiced to match Gatecrasher3’s drivers.

    The controls on top of each FS-WSLR1 speaker features volume up/down and a SKAA bonding button to switch to different SKAA transmitters and the multi-color LED behind the grille makes bonding and switching transmitters simple without needing to open an app. These controls are duplicated on the included IR remote.

    The FS-WSLR1’s can work independently as wireless (or wired) bookshelf speakers anywhere a user wants to add great sounding music, receiving audio from SKAA transmitters connected to any analog or digital audio source, from SKAA amps and speakers or from the 3.5mm priority sensing analog jack on the back of each speaker.  The compact 3-inch deep speakers can be placed inconspicuously on a table, bookshelf or on-wall mounted by way of their included adjustable mounting brackets. This is optimum for placement as rear-channel surround speakers or for a stealth on-wall installation.

    The speakers can also operate in a multi-room SKAA wireless network which is unique, versatile and easy to use. Up to four FS-WSLR1 speakers can be set to function together as a SKAA multi-speaker cluster. All speakers receive audio, with one speaker acting as the master controller for unified volume control. Endless multi-speaker SKAA clusters can be set up throughout a home, such as the basement, patio, guest room, etc. and at the push of a button, the cluster can be activated switching music transmission to that area with no app or Wi-Fi configuration needed.

    SKAA is an international standard dedicated to audio for interoperable products with a 150-foot long range and robust, interference-free performance featuring a fixed 36 millisecond (ms) low-latency transmission and a precise fixed 0.04ms inter speaker sync that’s free of lip-sync issues, making it perfect for TV, movies and gaming.

    Atlantic Technology’s ecosystem of SKAA products includes a soundbar, an integrated amp, subwoofers, in and outdoor speakers, and soon headphones. SKAA makes for simple connectivity and interoperability between the products as well as connecting with any brand’s product bearing the SKAA logo.

    Atlantic Technology offers seven affordable SKAA transmitters to turn any analog or digital device such as an iPhone, Android, computer, TV, or AV receiver into a SKAA audio source. Stream music from any streaming service on your tablet, phone, or computer, or vinyl, you name it! In-depth information on all of Atlantic Technology’s SKAA products and transmitters is available at www.atlantictechnology.com

    An optional free app called SKAA cmd is available for iOS, Android, Mac and PC devices that make it easy to get the most out of the FS-WSLR1 when using one of the SKAA transmitters to control multiple speakers, changing their volume or to bond them to different clusters of SKAA speakers in the home. The free app is available for download at www.skaa.com/tlc/ and in the Apple App store or Google Play.

     

  • Atlantic Technology Partners with Digital Sales Group Metro and Total Marketing at Home

    Atlantic Technology Partners with Digital Sales Group Metro and Total Marketing at Home

    NORWOOD, Mass – Audio company Atlantic Technology is partnering with some heavy-hitters,  announcing the appointment of independent manufacturer sales representative firm Digital Sales Group Metro to cover metro New York and new venture Total Marketing at Home led by former Screen Innovations Sales VP Blake Vackar to cover the South Central states.

    The sister company of Long Island-based DSG Distributors, the rep firm Digital Sales Group Metro covers Long Island, the five boroughs of New York City plus Northern New Jersey with principal David Silkin and team out on the road visiting with dealers.

    “COVID continues to fuel audio system sales opportunities in MDU’s — where either due to regulations or preferences — running wires is not feasible and our collective experiences show us that Bluetooth and WiFi are prone to interference. We are very excited about Atlantic Technology’s new multiroom audio products all of which integrate SKAA wireless technology. This transmits CD-quality sound to SKAA enabled speakers on a 2.4 GHz band outside of the WiFi network and up to 150-foot interference-free. This is huge for our dealers servicing New York city as well as those servicing the summer Hamptons crowd and everywhere in between. We have the new Gatecrasher soundbar, and accompanying wireless subwoofers, bookshelf and outdoor speakers on display to see and hear at our Plainview and Southampton showrooms,” said Silkin.

    Total Marketing at Home is a new residential channel sales representative firm led by partners Ron DeVoe, Blake Vackar and Jacob Atkinson. The company serves Texas, Oklahoma, Louisiana and Arkansas. “Atlantic Technology has many strengths with their architectural and in-room home theater towers and subwoofers being super-hot offerings with a new step-up in-ceiling line coming shortly. This past year Jacob and his firm Hi-Fi Representation began to lay the groundwork for Atlantic Technology’s comeback in Texas. The brand fits perfectly into our portfolio of performance- and value-rich products and Ron and I are eager to join Jacob in taking our dealers’ installations to the next level with Atlantic Technology.”

    Opportunities to Rep Atlantic Technology in the US
    “Established over 30 years ago, Atlantic Technology is one of the CEDIA channel’s most recognized brands. Completely vertically integrated, the company has exhibited tremendous fortitude and resilience to economic conditions, having brought to market several dozen innovative and acclaimed new products in the last two years alone across 2-channel and multiroom audio, home theater, personal audio and architectural categories. Opportunities exist for other qualified rep firms in select regions around the country. Firms interested in representing Atlantic Technology can contact me directly,” said Paul Muto of Muto Communications, Atlantic Technology’s PR agency of record and business development partner.  paul@mutocomm.com / phone at 631.849.4301.