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Tag: Harman International

  • HARMAN Becomes NASCAR® Technology Partner to Enhance Audio Experience for Racing Fans

    HARMAN Becomes NASCAR® Technology Partner to Enhance Audio Experience for Racing Fans

    HARMAN International has teamed up with NASCAR as a Technology Partner to enhance the audio experience at racetracks. Through this partnership, HARMAN will provide high-quality audio solutions using its JBL Professional loudspeakers, Crown amplifiers, and BSS digital signal processing. These upgrades aim to improve sound clarity and coverage across NASCAR’s 14 owned venues, ensuring fans can enjoy clear announcements, broadcasts, and music throughout the race experience.

    With NASCAR hosting millions of fans both in-person and on TV, reliable and immersive audio is crucial. HARMAN’s expertise in large-scale venue sound systems makes it a perfect fit to meet NASCAR’s high-performance standards. This collaboration will help deliver a superior audio experience, bringing fans even closer to the action with world-class sound quality.

    HARMAN International anounced today that it has become a NASCAR Technology Partner aimed at delivering premium audio experiences for racing fans through future racetrack audio upgrades. This partnership enables NASCAR to design and implement high-quality integrated audio systems using HARMAN Professional Solutions brands, including JBL Professional loudspeakers, Crown amplifiers, BSS digital signal processing, and more.

    HARMAN Professional is a global leader in developing advanced audio systems for large-scale venues, with solutions deployed in stadiums, arenas, music festivals, theme parks, and performing arts centers worldwide. Through this technology partnership, HARMAN’s expertise and product offerings will help elevate sound quality for race fans across NASCAR’s racetrack properties as upgrades are required at any one of the 14 NASCAR-owned venues. In addition to the primary exterior racetrack areas, NASCAR venues feature numerous interior spaces where intelligibility and high-quality audio is essential for announcements, broadcast coverage, and music.

    “JBL and NASCAR are two iconic brands that were founded just two years apart in the 1940s, and will now work together to enhance one of the most thrilling and widely attended sports in the world,” said Brian Divine, President of HARMAN Professional Solutions. “On any given day, thousands of fans around the world experience audio through a JBL system, and we are excited to collaborate with NASCAR through this technology partnership to bring them even closer to the action through superior sound.”

    Founded in 1948, NASCAR is the premier sanctioning body of stock car racing in North America and operates 14 racetrack properties, including Daytona International Speedway, Talladega Superspeedway, Michigan International Speedway, Phoenix Raceway, and others.

    “With millions of fans attending NASCAR events in person each year—and millions more watching on TV—our races demand the highest levels of performance and reliability from all technical systems,” said John Martin, Vice President, Chief Technology Officer at NASCAR. “Not all suppliers can meet NASCAR’s rigorous standards, but HARMAN’s brands have a proven legacy of innovation, exceptional sound reproduction, and day-in, day-out reliability, making their products an ideal fit for our venues.”

  • Harman helps Kennedy Center REACH

    The REACH installs Harman audio solutions

    WASHINGTON, D.C.—HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, is proud to celebrate the grand opening of The REACH at the John F. Kennedy Center for the Performing Arts.

    The opening of The REACH marks the first new construction at The Kennedy Center since its opening in 1971, and is comprised of three contiguous pavilions creating 72,000 square feet of interior space, 4.6 acres of green space and gardens, and a pedestrian bridge over Rock Creek Parkway that connects the Kennedy Center to Washington, DC’s other memorials.

    The Kennedy Center describes The REACH as “a home for non-traditional programming with an emphasis on active participation and access. The open, informal spaces of the new expansion draw visitors directly into the creative process and inspire new connections and collaborations between creators of multiple genres and disciplines.”

    “We are very proud of our decades-old relationship with The Kennedy Center that has helped the world’s most celebrated artists deliver incredible performances through our audio products,” said Dinesh Paliwal, President and CEO of HARMAN. “Congratulations to President Deborah Rutter, the Board of Trustees and the Kennedy Center staff for reaching a new milestone in their pivotal role of showcasing the very best of the performing arts, across the nation and around the world.”

    As the official “Sound of the Kennedy Center”, HARMAN provided JBL Professional loudspeakers, Crown amplifiers, Soundcraft mixers, Martin lighting and AMX control system products to ensure patrons enjoy the highest quality multimedia experiences at The REACH. HARMAN is also providing sound reinforcement during its two-week Opening Festival program, which will include performers such as Arrested Development, De La Soul, National Symphony Orchestra, Washington National Opera and Thievery Corporation, as well as film screenings, guest speakers and much more.

    The REACH Opening Festival is from September 7th through the 22nd. For more information, visit: https://cms.kennedy-center.org/festivals/reach.