AVNation TV

Tag: Live sports broadcasting

  • Sportway and Broadcast Solutions acquire Studio Automated to jointly shape the future of live sports production

    Sportway and Broadcast Solutions acquire Studio Automated to jointly shape the future of live sports production

    Sportway Media Group and Broadcast Solutions have jointly acquired Studio Automated, bringing together AI software, broadcast hardware, and large-scale production expertise to create a more advanced live sports production ecosystem. The partnership combines Studio Automated’s AI-driven multicamera automation, Sportway’s vast sports production network, and Broadcast Solutions’ premium broadcast infrastructure to deliver scalable solutions for everything from grassroots matches to international sports events.

    This move strengthens the future of automated sports broadcasting by integrating software, hardware, and remote production workflows into one seamless platform. The combined technology will also enable real-time event detection for instant highlights, replays, and clips, helping broadcasters and rights holders improve fan engagement while creating new revenue opportunities in live sports production.

    Sportway Media Group, a world leading AI-automated sports production company and Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has announced that they have jointly acquired Studio Automated, a leading AI technology provider for automated and remote live sports production.

    With this acquisition, Sportway and Broadcast Solutions take a significant step toward building one of the world’s most advanced and scalable platforms for live sports production. By combining AI-driven technology, software-defined workflows, premium broadcast hardware, and global operational expertise, the partnership aims to cover the entire spectrum of live sports production — from grassroots competitions to top-tier international events.

    Studio Automated brings industry-leading AI software that already operates thousands of cameras across venues throughout Europe. Its technology enables a high level of automation in multicamera live production and remote workflows and supports a wide range of sports including football, ice hockey, basketball, and handball. The platform has become a key building block for efficient, scalable, and sustainable live sports production, supporting global green production targets.

    Sportway contributes to one of the world’s largest live sports production footprints, delivering hundreds of thousands of matches per year across multiple sports, leagues, and markets. Through its large-scale operations, Sportway provides real-world production environments in which AI-based workflows are continuously trained, refined, and deployed at scale — enabling reliable, proven automation in demanding live conditions.

    Broadcast Solutions adds another critical dimension through its long-standing presence at the highest level of live sports production worldwide. As a leading system integrator and technology provider, Broadcast Solutions delivers OB vans, remote production infrastructures, VAR solutions, and premium broadcast workflows for major international events. Through its acquisition last year of Egripment B.V., a global specialist for camera movement technologies in sports, live entertainment, and broadcast, the partnership gains direct access to premium camera hardware, engineering expertise, and an extended end-to-end value chain.

    All three parties — Sportway, Broadcast Solutions, and Studio Automated — have worked closely for several years with DMC Production in live sports environments. DMC has played a key role in refining Studio Automated’s AI-based multicamera production software across sporting events. This long-term collaboration has ensured that the technology is not only innovative, but also proven in real-world, high-pressure production conditions.

    Together, the acquisition enables a truly integrated, glass-to-glass production ecosystem — combining AI-driven production, software control layers, camera systems, infrastructure design, and scalable content distribution.

    Looking ahead, the shared technology roadmap will further expand the platform’s capabilities. By enabling real-time event detection directly from live video feeds, the ecosystem will allow the creation of instant highlights, clips, and replays during live matches. This enhances fan engagement, unlocks new content formats, and creates additional monetization opportunities for broadcasters, leagues, and rights holders.

    The joint platform brings together:

    • AI production continuously trained on real, large-scale live data
    • Tight integration of software, hardware, and production workflows
    • A unified ecosystem where premium broadcast productions and automated workflows coexist
    • Real-time event detection powering instant highlights and replay experiences
    • A single partner for rights holders — from grassroots level to top-tier productions

    “It is a major step in the evolution of Sportway Media Group to bring core software capabilities fully in-house across the production value chain,” said Daniel Franck, CEO of Sportway. “We have worked closely with Studio Automated for more than seven years. A shared technology roadmap allows us to further strengthen our offering and deliver even more scalable and reliable live productions to our clients.”

    “Live production is in our DNA,” commented Rainer Kampe, CTO of Broadcast Solutions. “We have been actively looking to embrace software-defined and AI-based production tools for multi-tier and high-volume live sports environments. Combining Studio Automated’s world-class AI algorithms with our specialist camera technology and premium broadcast workflows creates strong and tangible synergies.”

    “Our global activities open up a much larger international market for Studio Automated’s solutions,” added Stefan Breder, Co-CEO of Broadcast Solutions. “By integrating these AI-based technologies directly into our project, rental, and systems workflows, we significantly expand their reach and practical application across all levels of live sports production.”

    Studio Automated co-founders Paul Valk and Paul van den Haak see the acquisition as a key step to accelerate growth, expand market presence, and strengthen the company’s position in AI-driven live sports production. “We are very proud of what we’ve built over the past six years and fully support the vision of Sportway Media Group and Broadcast Solutions to take Studio Automated to the next level,” said Paul Valk.

    By combining deep technology expertise, global operational scale, and premium industry access, Sportway, Studio Automated, and Broadcast Solutions are uniquely positioned to define the next generation of live sports production.

  • Belgium’s Proximus Media House selects SubtitleNEXT for unmatched AI-powered translation to deliver super-efficient streamlined subtitling

    Belgium’s Proximus Media House selects SubtitleNEXT for unmatched AI-powered translation to deliver super-efficient streamlined subtitling

    Proximus Media House (PMH) has selected SubtitleNEXT, a powerful subtitling platform from Profuz Digital, to enhance their subtitling and translation workflows. The platform integrates AI-powered tools for translation and transcription, enabling PMH to improve efficiency in creating high-quality bilingual content for various platforms, including On Demand and live sports broadcasting like UEFA Champions League.

    The choice of SubtitleNEXT aligns with PMH’s goal to offer accessible content through customizable, flexible subtitling solutions. The software’s advanced features, such as time spotting, color adjustments, and wide format compatibility, help PMH’s team deliver seamless viewing experiences for audiences. Profuz Digital’s CEO and CTO express their excitement for future collaborations with PMH, aiming to continually push the boundaries of subtitling technology.

    European technology developer Profuz Digital is delighted to confirm that Proximus Media House has selected the SubtitleNEXT subtitling software platform.

    Proximus Media House (PMH) is a Belgian media powerhouse that delivers cutting-edge bilingual content for Proximus’ platforms and channels, including On Demand and Live Sports broadcasting productions such as the UEFA Champions League football in Belgium and is the service provider for all Belgium football to a multitude of distribution companies in Dutch and French, involving multiple playout channels.

    The SubtitleNEXT platform has already been embraced by a growing number of broadcast and film industry professionals across the globe. Profuz Digital’s range of solutions include media asset management system Profuz LAPIS and with SubtitleNEXT, manage subtitles, dubbing and localisation services for media content including coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment.

    Constantly working on ways of enriching customer experience and improving workflows to keep ahead of the game, Media Operation Team Leader Paul Briat at PMH outlines,  “At Proximus Media House, we are dedicated to delivering high-quality content across our live TV channels, Pickx+ and Pickx+ Sport, as well as through our extensive On Demand catalogue.

    Our subtitling team plays a crucial role in this mission by crafting and adapting subtitles for the movies and series featured on Pickx+ and available On Demand. Their work ensures accessibility and enhances the viewing experience for all audiences.

    We chose SubtitleNEXT for its rich feature set and modular design. Its flexibility allows each subtitler to personalize the interface to suit their workflow. Additionally, the integration of AI-powered translation and transcription tools significantly streamlines the subtitling process, enabling our team to work more efficiently and effectively.”

    Other Media Operation team members at PMH expand on their experience using SubtitleNEXT:

    “SubtitleNEXT offers far more flexibility for subtitling and closed captioning than what we’re accustomed to. From time spotting to colouring, it imports and exports a vast majority of subtitle formats, it works with any video format in any resolution or quality, and it lets you adjust keyboard shortcuts and the user interface to your needs and preferences. I’m very pleased with our company’s choice to partner up with this software.” confirms Giovanni, Flemish-language at PMH.

    Anna, Dutch-language subtitler comments, “SubtitleNEXT is an incredibly handy software platform that can be adjusted to every subtitler’s needs. It has all the features you can possibly think of, without compromising on clarity.”

    “After using SubtitleNEXT for a few months now, I can say that it is a very convenient program. While the wide range of options may initially seem a bit complex, it quickly becomes clear and intuitive, making the experience all the more rewarding. It has become a very useful subtitling tool among the team.” Remarks Natacha, French-language subtitler at PMH

    “We are delighted to that the excellent media operations team at Proximus Media House have embraced SubtitleNEXT as a useful platform to further empower them with reliable and powerful toolsets, to support a diverse range of production requirements and  help enhance subtitling creativity. SubtitleNEXT integrates well into their existing infrastructure demonstrating it is an adaptable solution. SubtitleNEXT’s innovative features and capabilities have aligned extremely well with the needs of PMH, and we look forward to collaborating with them on many upcoming projects where Profuz Digital platforms can be the key to delivering many more solutions for future challenging projects. We feel honoured to be chosen as a subtitling technology partner to PMH to help them achieve their goals of providing customers with the best possible media experience.” CTO Kamen Ferdinandov at Profuz Digital states.

    Profuz Digital’s CEO Ivanka Vassileva notes, “We are extremely proud that Proximus Media House has invested in  SubtitleNEXT. The industry as a whole, needs to innovate with new technological solutions, and PMH already leads the way. As the demand for captivating viewing experiences rise, PMH thrives on keeping up with the pace of technology. SubtitleNEXT brings innovation that enables efficiency, versatility and a user friendly interface to operators.  We are looking forward to supporting PMH for the long term with ongoing advancements.”

    As PMH supports and meets the rise in demand for content, they need to rely on a dynamic system that delivers powerful, flexible, and future-ready subtitling workflows that can fit into their strategy. SubtitleNEXT’s development team always steps up to the plate, demonstrating passion for innovation with exciting new features and capabilities that will support continued growth. The exciting release of SubtitleNEXT’s latest version 5.16 will be demonstrated at IBC this year on Profuz Digital stand 8.A88 which will further optimise PMH’s subtitling capabilities ahead of major broadcast and live sports broadcasting productions.