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Tag: rAVe Agency

  • CEDIA Expo Selects THE rAVe Agency as Agency of Record

    CEDIA Expo Selects THE rAVe Agency as Agency of Record

    THE rAVe Agency, a full-service creative agency serving the AV, UCC, and digital signage industries, announces it has been selected by CEDIA Expo as its agency of record, after a competitive review. THE rAVe Agency will be responsible for elevating CEDIA Expo through developing and executing strategic and integrated public relations, social media marketing, and live-event production. 

    CEDIA Expo is the platform where residential technology integrators, designers and construction professionals connect, learn, and engage. The premier trade show unites thousands of home tech pros and exhibitors to experience the industry’s hottest smart home technology. This year, CEDIA Expo 2022 will include a vibrant array of aptitudes and new, compelling opportunities supported by THE rAVe Agency. THE rAVe Agency has created effective campaigns for industry-leading brands, such as Samsung, LG, Barco, Epson, Sony, and others, to launch innovative and unique in-person or online events. THE rAVe Agency will magnify its mastery through the combination of live trade-show coverage with rAVe [NOW], the introduction of social influencers through rAVe [CREATE], and expanded media outreach through rAVe [STORYTELLING]. 

    “As the largest North American event for the residential technology channel, CEDIA Expo is committed to amplifying the powerful impact of home technology through exhibitor activations, educational opportunities, and peer-to-peer connections,” said Jason McGraw, CTS, group vice president for CEDIA Expo and KBIS, Emerald. “We are thrilled to have THE rAVe Agency as our partner as we work together to achieve this goal. THE rAVe Agency is recognized as a leader in innovation and creativity through engaging marketing and communications campaigns. With THE rAVe Agency, we look forward to introducing new, vibrant ideas to elevate our brand and relationships with technology integrators, designers, and construction professionals.”

    Originally founded in 1998 by Gary Kayye, Kayye Consulting was the AV industry’s first marketing consulting firm. Today, THE rAVe Agency is a full-service creative agency focused exclusively on the AV market. THE rAVe Agency brings a combined professional experience of 50 years to solve companies’ most unique communications and marketing challenges. THE rAVe Agency’s team will be led by industry professionals Emily Dean, Morgan Lawrence, and Katie Leiser, bringing a diverse background in earned media, thought leadership, creative strategy, and social media. 

    “We are excited to expand our relationship with CEDIA Expo,” said Gary Kayye, co-founder and director of THE rAVe Agency. “We have a long-standing relationship with CEDIA Expo through our unique live event and trade show coverage with rAVe [NOW]. Now, THE rAVe Agency will bring a vibrant array of new talents to this year’s event. We are energized to introduce new initiatives and opportunities to create the most captivating event for the residential technology industry. We can assure you, CEDIA Expo 2022 is going to be a must-see event!”

    For more information on THE rAVe Agency, please visit THErAVeAgency.com.  To learn more about CEDIA Expo, please visit cediaexpo.com.

  • THE rAVe Agency Unveils New Publication, LAVNCH [CODE]

    THE rAVe Agency Unveils New Publication, LAVNCH [CODE]

    Creative AV agency THE rAVe Agency announces LAVNCH [CODE], a new publication focused on future-forward technologies that can be utilized in audiovisual integration and beyond. The project will be spearheaded by Megan A. Dutta, director of emerging technologies for THE rAVe Agency.

    Beginning with an extended reality (XR) LAVNCH [CODE] newsletter, THE rAVe Agency’s newest publication will feature a range of emerging technology-based newsletters for readers to choose from. LAVNCH [CODE] will explore numerous emerging markets, including XR, the future of content creation, and more. The newsletter will feature original content from THE rAVe Agency’s editorial team, as well as expert advice and insights from industry columnists and thought leaders.

    “I’m thrilled about the release of LAVNCH [CODE] to the AV industry and beyond,” said Megan A. Dutta, editor-in-chief for LAVNCH [CODE]. “As we saw at InfoComm 2021, the future of pro-AV is here—and it’s starting with emerging technologies, including extended reality and experiential advertising. With LAVNCH [CODE] we’ll be showcasing new products and ideas centered around this cutting-edge technology and helping propel the industry forward through information and education.”

    LAVNCH [CODE] is the latest innovation of THE rAVe Agency to provide the professional AV industry and beyond with relevant and unique content focused on future-forward technologies. 

    For more information on LAVNCH [CODE], visit lavnch.com/lavnchcode.

  • THE rAVe Agency, HB Live Partner for LAVNCH HYBRID

    THE rAVe Agency, HB Live Partner for LAVNCH HYBRID

    THE rAVe Agency and HB Live have partnered to create LAVNCH HYBRID, an onsite and remote event production resource. LAVNCH combines virtual events, press conferences, shows, meetings, webinars, and a publication to grab the audience’s attention. THE rAVe Agency partnership with HB Live will deliver a high-quality hybrid event experience with unparalleled production value.

    “The realities of the past year have challenged us all to think differently and find new ways to connect, engage and empower our community,” said Gary Kayye, co-founder and director of THE rAVe Agency. “THE rAVe Agency and HB Live’s partnership is designed to create a higher level of engagement for any audience. Together, we have established a solution for high-quality, engaging content and production value to captivate both an in-person and virtual audience.”

    LAVNCH HYBRID does more than live stream content to virtual attendees, it features custom-curated content for every moment of the event. Virtual attendees become immersed in a live event through true two-way communications between a digital audience and in-person attendees and presenters. The hybrid event experience is taken to a new level with color commentary from the rAVe team, including Gary Kayye, Megan A. Dutta, Steph Beckett, Sara Abrons, and other presenters selected to engage and connect with attendees. 

    “Over the last 30 years, HB Live has developed and executed thousands of event solutions to elevate the audience and presenter experience,” said Donald Guzauckas, Jr., vice president of HB Live, Inc. “Our live and virtual broadcast production capabilities enable our customers to deliver powerful experiences for a local audience or around the world. We are thrilled to partner with THE rAVe Agency to provide a one-of-a-kind solution for content and production for hybrid events.”

  • THE rAVe Agency Names Bruce MacIntosh as Brand Alliance Director

    THE rAVe Agency Names Bruce MacIntosh as Brand Alliance Director

    Chapel Hill, N.C. — THE rAVe Agency is pleased to announce Bruce MacIntosh as brand alliance director. MacIntosh will align manufacturer and designer interests, champion data partnerships, and lead business development for THE rAVe Agency’s joint venture with XTEN-AV: the only AI-powered AV design platform. THE rAVe Agency and XTEN-AV recently announced a joint venture to provide additional resources — including marketing, product information and data, and sales support — to integrators and manufacturers.

    MacIntosh has more than 25 years of sales, business development and operations success in the professional AV industry. He spent 15 years at AV-iQ, where he was responsible for sales and business development for the industry’s longest-standing database. While at AV-iQ, MacIntosh grew the database through global engagement from manufacturers and dealers. He has worked with many of the industry’s leading manufacturers and brings a background of championing industry standards through his engagement with AV-iQ. Most recently, MacIntosh served as regional sales manager for the northeast region for Optoma Technology.

    “THE rAVe Agency is pleased to welcome Bruce to our team,” said Gary Kayye, founder and director for THE rAVe Agency. “Bruce is well-recognized throughout the AV industry for his success at AV-iQ. He will be instrumental in driving long-term strategy and business development for XTEN-AV. Together, THE rAVe Agency and XTEN-AV can bring additional value to integrators and manufacturers with new, innovative resources to support their businesses.”

    “XTEN-AV is a tool for the new generation,” said MacIntosh. “THE rAVe Agency’s joint venture with XTEN-AV is an opportunity to reach manufacturers to ensure their products are accurately represented. It’s also an opportunity to provide integrators with an opportunity to streamline their business with the industry’s most extensive cloud-based AV design software. I am incredibly energized to join THE rAVe Agency and grow XTEN-AV’s brand.”

    THE rAVe Agency’s joint venture with XTEN-AV yields an opportunity to serve integrators, bringing XTEN-AV’s unique cloud-based AV design software to the forefront of the industry. XTEN-AV combines four software tools — including drawing and editing, a built-in customer relationship management (CRM) platform, proposal, and automation — into a single platform designed to streamline processes. The unified platform enables integrators to quickly design consistent proposals, manage leads and sales, and create in-depth systems-design drawings.

    The addition of Bruce MacIntosh to THE rAVe Agency and XTEN-AV teams adds tremendous value to the joint venture. It will set the stage for strong brand alliances between the Agency and prospective XTEN-AV customers like AV integrators and manufacturers.

    For more information on THE rAVe Agency, please visit www.theraveagency.com. For more information on XTEN-AV, please visit www.xtenav.com. Keep up with the latest news from THE rAVe Agency on Facebook, Twitter, LinkedIn and Instagram.