Going global with AVI-SPL’s Inna Larson

At AVI-SPL’s Sales Acceleration Summit (SAS) Inna Larson, VP of Global Accounts explains their global accounts program. This helps AVI-SPL service their clients from their home location and across the globe. “This goes beyond traditional account management”.
Larson also explains how they identify stakeholders within an organization. There are stakeholders as well as sub-groups that support those key people within an organization.
Watch the full interview with AVI-SPL’s Inna Larson