We stop by Maverick’s booth during ISE to talk to Senior Vice President Jon Sidwick about what Maverick is doing for their integrators while distributing globally.
True to their name, the Maverick booth eschews the trade show standard tie and jacket outfit for a more comfortable Hawaiian print ensemble, with matching neon lights and Maori aesthetic.
“We don’t just talk about the products, we talk about how they’re being used,” Sidwick explains, “The whole point of this is to reflect what the market movement is and how to engage with the whole channel all the way down to the end-users.”
Check out all of our coverage of Integrated Systems Europe 2020 by clicking right here.
Starting in 2004, Integrated Systems Europe has become one of the largest trade shows for the AV industry. Last year they welcomed over 1300 exhibitors and 81,000 attendees to the RAI Amsterdam Convention Centre. This four-day event has become the starting point for many incredible innovations for both the residential and commercial side of AV. Because of that, AVNation brings their team to walk the floor and cover as much exciting and interesting technology as we can allow, so that if you can’t make it to ISE or are swept up in the trade show minutiae, you can find out everything going on at the show.
AVNation is a news outlet made by and for audiovisual professionals. Every one of our panelists, writers, producers and hosts have worn a hat or several within the AV industry. It’s this unique experience that gives us a fresh look at the industry as a whole and allows us to engage with end users, technology managers, IT managers and AV integrators in a meaningful way. Everything that AVNation does in events like Integrated Systems Europe and InfoComm are in part made possible by our supporters and underwriters who provide financial support for AVNation. If you have questions about the shows or have a unique experience to offer please contact AVNation by clicking here. We are always looking for different viewpoints within the AV industry.