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CTA takes CES 2021 virtual

The CTA cites the ongoing COVID-19 pandemic for the turn to a virtual CES 2021

The Consumer Technology Association today has announced that CES 2021 will be an all-digital experience, in a statement released to CTA members.

Citing the growing global health concerns about the spread of COVID-19, CTA says it is not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.

“An all-digital CES 2021 will allow the entire tech community to safely share ideas and introduce the products that will shape our future,” CTA notes in the statement. “You’ll be able to participate in all the awe-inspiring moments of CES wherever you are in the world. We are designing a unique experience for the tech industry.”

CTA noted that the all-digital CES 2021 will be a highly personalized experience that will offer keynotes and conferences, product showcases, and allow for meetings and networking.

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“Technology has helped us all work, learn and connect during the coronavirus pandemic, and it has presented real solutions to help solve complex global challenges. We recognize that, particularly in these uncertain times, it is a community of passionate individuals, such as our CTA members, that brings the best solutions to life. At CTA, our members work together to spark new ideas and advance the consumer technology industry. We are sure that at CES 2021 and beyond, it is this spark that will inspire the next generation of innovation,” the CTA statement concludes.

The organization is looking forward to an in-person CES in 2022.

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