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YOU ARE AT:Business NewsHunter Douglas celebrates Custom Integrator Program growth milestone, expands Custom Integrator team

Hunter Douglas celebrates Custom Integrator Program growth milestone, expands Custom Integrator team

PEARL RIVER, N.Y. – Hunter Douglas, the world’s leading manufacturer of custom window treatments, announces today that the company’s Custom Integrator Program membership has grown to over 300 home technology integration professionals nationwide.
As homeowner appetite for smart home technology continues to increase, custom integrators have seen significant opportunity to expand their services and solutions. The Hunter Douglas CIP launched in late 2019 to provide the specialized support integrators need to properly specify automated window treatment solutions and confidently add Hunter Douglas to their product line up. With continued growth of smart shade adoption, as well as the launch of the new PowerView+™ hardwired automated shading solution and the Rechargeable Battery Wand in 2020, the Hunter Douglas CIP has grown to over 300 members.
With the celebration of this milestone and to uphold the brand’s commitment to the custom channel, Hunter Douglas is growing the team focused on custom integrator channel initiatives: Bruce Weyhe as Senior Director of Strategic Partnership Sales and Maren Gehling as National Sales Manager, Custom Integrators. Bruce Weyhe joins Hunter Douglas following a 13-year tenure with Kohler Co., where he led the company’s Global Sales and Customer Service teams for their luxury kitchen and bath brands. In this newly created role, Bruce and his team will be focused on strategic sales channels for Hunter Douglas, including custom integrators.
“Our program uniquely positions integrators for significant growth with both new homebuyers as well as with current homeowners seeking the enhanced levels of comfort, convenience, security and energy efficiency that come with automated window treatments,” said Weyhe. “The program has seen fantastic adoption and growth, and we look forward to developing the program even further to meet the specific needs of our dealers in home automation projects.”
Maren Gehling also joins the team supporting the CIP as National Sales Manager, Custom Integrators. Gehling has a deep history with Hunter Douglas, for the last nine years she has worked in product management across the Hunter Douglas portfolio, including the initial development of the award-winning PowerView® Automation system.
“Hunter Douglas has a history of product innovation that is centered around a premium consumer experience. This ideology aligns so naturally with the goals that custom integrators have when they are working with a client, so I’m excited to introduce dealers to the uniquely differentiated product portfolio that Hunter Douglas offers,” said Gehling.
When integrators join the CIP, they’re provided with technical training and sales support to help drive new business in this product category. Members of the program also gain access to the robust portfolio of design options and over 20 shade styles compatible with PowerView Automation and the new PowerView+, including the popular Designer Roller Shades, Silhouette® Window Shadings, flagship Duette® Honeycomb Shades, and more.
In addition to training and access to the full Hunter Douglas product line, integrators enrolled in the program also receive access to sample books and presentation tools to demonstrate the quality and capabilities of the smart shades to clients. Hunter Douglas also recently launched a mobile selling tool for dealers to access these tools and support right at their fingertips. For help installing window treatments, the Hunter Douglas Installation Service (HDIS) is also available as an end-to-end solution that guarantees accurate measuring and proper shade installation, delivered by a nationwide network of independent partners. Using HDIS guarantees that the order is placed correctly and includes a one-year guarantee on the installation itself, as well as a five-year warranty on PowerView and a lifetime warranty on the shades.
The Hunter Douglas Custom Integrator Program is available to authorized smart home integrators nationwide. Professionals can learn more about the Hunter Douglas Custom Integrator Program here.
For more information about Hunter Douglas visit

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