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PPDS unveils new global Software Development Team to deliver world-class AV software solutions on Philips displays supporting all major markets

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PPDS is the provider of Philips professional display, covering professional TVs, signage and direct view LED solutions, worldwide under trademark license by Koninklijke Philips N.V.

PPDS has launched a new global Software Development Team, led by experienced Software Director Siddarth Gopal, to provide top-tier AV software solutions for Philips displays across major markets as Sian Rees is promoted to Business Development Director of Wave and Software Partnerships.

Siddarth Gopal, with a proven track record in AV software development, is chosen to lead the newly established PPDS Software Development Team. With his experience at TPV and long-term contributions to PPDS’ Android platform development, he is the ideal candidate for growth and innovation.

PPDS, the exclusive global provider of Philips professional displays, digital signage, interactive displays, direct view LED and professional TVs, has announced a wave of exciting changes for its central team to drive, develop, and deliver advanced AV solutions for partners and customers around the globe.

Part of the company’s evolving ‘total solutions’ strategy, announced in 2021, PPDS has undergone a significant transformation, advancing from a provider of display hardware to a company delivering unrivalled choice, value and support to the AV channel and end customers through an expanding portfolio of complementary hardware and software solutions for the retail market.

Supporting all major markets, including education, corporate, retail and hospitality, and marking this latest phase in PPDS’ evolution, the company has invested in a dedicated in-house PPDS Software Development Team. The team – located in Ghent, Belgium and scaling to Bangalore, India – is headed by experienced Software Director, Siddarth Gopal, who has worked at PPDS’ parent company, TPV, since 2013.

Relocated from Taipei to the company’s Amsterdam head office, Siddarth is a long-time contributor to PPDS and its Android platform development – used across the Philips Professional Displays portfolio and technology to which the company is committed into the long term.

Martijn van der Woude, VP Global Marketing and Business Development at PPDS, commented: “Siddarth is an exceptional talent and has a proven and successful track record in delivering consistent results with TPV and supporting PPDS on its growth trajectory. With his leadership skills and unrivalled knowledge of AV software, he is the perfect person to lead the team in this next phase of growth and innovation.”

Advancing on success
One of PPDS’ latest and greatest total solutions successes has been the creation and launch of PPDS Wave – the secure, state-of-the-art cloud platform designed to bring a scalable and future-proofed approach to remote device management of display fleets of any size.

Sian Rees, who spearheaded the development and launch of Wave and the ProStore ecosystem, has been promoted to join the PPDS Business Development team, assuming the newly created position of Business Development Director Wave and Software Partnerships.

Also based in Ghent, but with a global remit, Sian will now focus on Wave’s go-to-market, scale-up, and future vision, working with strategic solution partners and expanding the PPDS ProStore marketplace. Sian will work closely with PPDS product and business managers, industry experts, and new and existing solutions partners, to ensure the company continues to evolve with the latest technologies, and to meet the growing expectations of retail customers into the future.

Sian emphasised: “We developed Wave for and in collaboration with system integrators and customers to bring one of the most secure, scalable and easy-to-integrate cloud platforms to market. As our team grows, we will continue this open and innovative approach with our partners on the PPDS ProStore to provide the technology, flexibility and choice required to create exceptional customer experiences. Partnerships have always been key to PPDS’ success, and creating value with superior solutions including both hardware and software will continue to be our goal.”

Martijn continued: “Three years ago we started the journey to bring forward our strategy, to position PPDS as a unique, value-led provider of total solutions. This decision has brought us closer than ever to our channel partners and is delivering incredible benefits to customers around the globe. At PPDS, though, we are always looking to achieve more. Today, we are delighted to announce the next phase of our journey, and with these important positions, we will continue to enhance our offerings, firmly upholding PPDS’ position as a trusted global provider of dedicated AV software, tailored to every major vertical.”

He concluded: “With Sian and Siddarth’s realigned positions, we have assembled an elite team to take this area of the business and technology to the next level. The opportunities ahead are incredibly exciting and on behalf of the global management team we wish Sian and Siddarth a smooth progression and continued success in their new roles.”



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