Company makes statement about reaching out locally

In an almost “we’ll see your bet, and raise you” moment, Control4 announced today the opening of 140 certified showroom locations There has been some control and audiovisual companies that have opened local experience centers for dealers to bring clients and for architects and other decision makers. Those tally around 15 – 20 globally. Control4 took a slightly different approach.

These 140 showrooms are not owned by Control4. The certified spaces are owned and operated by the local dealers; in some markets, there are several showrooms. This gives the control and automation company the ability to work with local firms to create an experience. The process includes Control4 staff visiting the facility, ensuring Control4 products and branding are prominently displayed, and the dealers should lead with Control4 products.
The process to create a Control4 “Certified Showroom” is a several months process. The company has been working on this initial initiative for 9 months according to Brad Hintze, Control4’s Senior Director of Product Marketing. “This first group spent between $4 to $5 million in upgrades.”
Those upgrades included reworking lighting, installing high-end appliances, and custom seating.
See the full press release below.
 
To celebrate the opening of these experiential dealer showrooms, Control4 invites consumers to #C4Yourself on Thursday, May 31, at showroom events in 25 markets around the world.
Salt Lake City, UT – May 8, 2018 9 a.m. EDT – Control4 Corporation (NASDAQ: CTRL), a leading global provider of smart home solutions, is revolutionizing how people learn about, experience, and interact with Control4 smart home solutions with the opening of 140 Control4 Certified Showrooms at Control4 Authorized Dealer locations across the U.S., Canada, UK, China, and Australia. Consumers in cities around the world can find a Certified Showroom location here and register to attend a local #C4Yourself Day event.
The Control4 Certified Showroom program is designed to direct homeowners, architects, and designers in the market for smart home solutions to a location where they can experience Control4 in an ideal showroom environment and find the right installation partner for their needs and lifestyle. Control4 Certified Showrooms are a powerful way of engaging consumers through personalized and interactive home automation experiences.
 
Each independent Control4 Certified Showroom Dealer has met a series of elevated standards and are well-versed in creating inspiring demonstrations of Control4 smart home experiences. Control4 Certified Showroom Dealers are experts in “WOW-ing” homeowners through interactive storytelling, visually-stunning displays, and hands-on demonstrations, and they have a deep understanding of how to properly convey the real-life benefits of living in a truly automated, personalized Control4 smart home.
 
“As demand for all things smart continues to rise, we are thrilled to provide interested homeowners, architects, and designers local destinations that are staffed with passionate, creative, and knowledgeable smart home evangelists,” said Control4 Chairman and CEO Martin Plaehn. “Seeing and experiencing first-hand are fantastic means to understanding how smart home technology can fit into your life. Our new Control4 Certified Showrooms are an exceptional resource for consumers exploring smart home solutions.”
 
Our independent dealers will open Control4 Certified Showrooms in more than 25 markets around the world beginning today and all reflect a significant investment by these dealers who are passionate about Control4 brands and delivering best-in-class smart home experiences to homeowners. Each Certified Showroom showcases the Control4 magic through demonstrations that include:
 

• Family room entertainment
• Multi-room audio and video
• Smart lighting
• Safety and security, “peace-of-mind”
• Comfort
• Voice control
• Intelligent home networking

 
Control4 invites consumers and building/design professionals worldwide to #C4Yourself Day on Thursday May 31, 2018. This is a global open house event that will take place at all new Control4 Certified Showrooms.
 
Consumers are invited to get more information and RSVP to local event by searching for the nearest Certified Showroomhere.
For more information on Control4 visit www.control4.com.