Your Company’s Superpower: Digital Signage
As Tim Albright from AVNation discussed with Kaleo Lee of Korbyt, digital signage has evolved far beyond basic screens for notifications. By integrating with key business data sources, advanced solutions like Korbyt deliver actionable intelligence to accelerate outcomes.
As Lee explained, tying into ERP and CRM systems allows Korbyt’s digital signage to become “part of the business” rather than just a display layer. This enables a “Return on Objectives” driving strategic KPIs compared to a standalone tech ROI. Financial institutions to universities connect Korbyt for data-fueled messaging aligned to growth goals.
Integrating databases like SAP and Salesforce.com into signage leverages latest figures and trends to inform displays. Rather than stale, generic notifications, it keeps customers and employees tuned into metrics that matter. This requires connecting datasets for unified insights that guide strategy.
Consistent Messaging Across the Board
Korbyt eases this for partners and IT departments via templates and professional services handling the heavy lifting. For advanced customization, Korbyt can script data flows between company systems and signage. The combinations empower limitless real-time visualization beyond locked databases to inform decisions.
Korbyt also employs machine learning to optimize this impact. One client automatically analyzes viewer demographics and engagement analytics to tune messaging performance. These AI-driven insights then recommend improvements to marketers on engaging high-value audiences.
This showcases the expanding potential of digital signage with unified data. Fusing displays, computer vision, analytics and custom integrations makes signs smart assistants not just screens. The result is an agile vehicle for intelligence circulation, converting raw data to informed actions across teams.
Digital Signage Delivers
Retail sites could showcase real-time inventory on digital shelving tags, with low items highlighted for restocking. Hospitals might connect patient intake and operating room statuses to keep families informed. The same sign could alternate training content and patient education while displaying emergency alerts.
Financial advisors may monitor stock tickers, market events, and portfolios integrated with CRM data about client meetings and milestones. Auto shops can combine scheduling, inventory status, and technical manuals on displays viewable across service bays.
Municipal emergency operation centers could layer social media monitoring, 911 dispatch outputs, traffic capabilities, weather alerts, and camera feeds for unified situation management. Stadiums can fuse fan queue times, concession inventories, loyalty program engagement, and more to optimize experiences venue-wide.
The possibilities are endless, with data-fueled signage only limited by an organization’s imagination. And with machine learning continuously refining content performance, the systems perpetually optimize to accelerate objectives. Unlocking such enterprise intelligence empowers transformative outcomes.
