The Netflix House Immersive AV Experience

Netflix is taking its most iconic stories off the screen and into physical space. The online streamer is unleashing a wave of immersive AV experiences that blend entertainment, technology, and interactivity. Launching in late 2025, the first two Netflix House locations are landing at Dallas’ Galleria and Philadelphia’s King of Prussia. These new spaces will each span over 100,000 square feet of themed entertainment, interactive sets, and AV-rich environments built for long-term audience engagement.

With attractions based on franchises like Stranger Things, Squid Game, and Wednesday, Netflix is setting a new standard for location-based entertainment. Behind the thrill and theatrics lies a sophisticated network of audiovisual systems that’s designed for dynamic storytelling and future-proof adaptability.

Projection Mapping and Immersive Set Design

Central to the Netflix House concept are video systems that deliver immersive AV experiences through a blend of 4K/8K LED walls and projection mapping. Visitors entering the Upside Down or the glass bridge of Squid Game will encounter high-contrast LED panels with HDR support. Ultra-short throw and laser projection systems add dimensionality to set pieces and floors. Projection overlays, combined with ambient haze and UV lighting, create spatial illusion and depth beyond the physical stagecraft.

This video backbone enables scenes to shift dynamically, supporting both immersive storytelling and modular content updates, a must for a venue built on a rotating slate of shows.

No immersive environment is complete without precise, enveloping sound. Netflix House venues are expected to deploy object-based spatial audio systems. Beamforming speaker arrays embedded in ceilings or walls allow precise placement of sound elements. Think Demogorgons growling overhead, eerie forest ambiance, or countdowns in game zones.

Zone-based DSP control  allows for granular scene control and seamless audio transitions tied to timecode or guest movement.

Tracking Immersive AV Experience

The more interactive elements such as Squid Game: Survive the Trials or Stranger Things: Escape the Dark rely on motion tracking systems and wearable sensors to heighten the sense of agency. This includes IR-based camera arrays, LiDAR scanners, and stereo-vision systems tracking guest movement in real-time.

At the heart of Netflix House’s AV deployment is a centralized show control system. Show control servers manage the tight integration between lighting, video, audio, and sensors.

AV over IP (AVoIP) systems running over 10GbE+ infrastructure enable scalable distribution across large, multi-room venues. Real-time synchronization, facilitated by Precision Time Protocol (PTP), ensures that immersive effects remain perfectly timed.

Control surfaces and automation frameworks coordinate scenes and allow operators to reconfigure content zones daily.

VR and Gamified Experiences

Philadelphia’s Netflix House will include Netflix Virtuals, a VR-driven attraction likely powered by Sandbox VR. In these spaces, immersive AV extends into the headset delivering synchronized video, spatial audio, and haptic feedback.

Gamified mini-golf (e.g., Philadelphia’s “Top 9”) features sensor-equipped putting surfaces with projection overlays, blending physical play and digital feedback. This is a growing subset of immersive AV experiences in experiential retail.

Future-Ready Design and Operational Resilience

Netflix House is engineered to evolve. AV systems are modular and IP-based, allowing for seasonal content swaps without full hardware overhauls. This agility is crucial for a streaming giant accustomed to fast content cycles.

Behind the scenes, AV and IT teams will monitor the system using network diagnostic tools and CMS integration for remote asset management. Nighttime update windows allow Netflix to roll out new effects, audio, and scenes with minimal operational impact.

Ready for the Immersive AV Experience

Netflix House is more than a themed experience. It’s a fully realized case study in immersive AV experiences at scale. From beamforming audio and motion-triggered interactivity to massive LED installations and converged IP infrastructure, it demonstrates how AV technology can serve as the backbone of entertainment innovation.

It offers a roadmap for building flexible, content-driven venues that merge storytelling with cutting-edge audiovisual engineering. And for fans, it’s the promise of stepping into the worlds they love powered by the technology they never see.